10DLC Registration

Why 10DLC is Essential for Your SMS Marketing Strategy: A Deep Dive

Katie Howe
September 29, 2024

In today’s competitive digital landscape, ensuring that your marketing messages reach your audience effectively is more critical than ever, making registering phone numbers with carriers for SMS marketing crucial. Why? Registration contributes to the success, compliance, and effectiveness of marketing campaigns.

Moving Regulated Retailers From Unregistered To Registered, Exclusively With AIQ

Retailers operating in regulated markets face significant barriers to registering their phone numbers with carriers, primarily due to the conflict between state-level legalization and federal prohibition of industry-specific sales and production. This means that these retailers have been barred from experiencing the benefits of registration when it comes to SMS marketing and their ability to reach customers via text.

One of the most powerful tools at many marketer’s disposal is 10DLC (10-digit long code) texting, a feature-rich system that offers significant advantages over unregistered traffic. This however, has not been historically available for marketer’s operating in highly regulated markets. Let’s Discuss.

However, this is all about to change.

With exclusive approval available only to AIQ platform users, regulated retailers can now become 10DLC registered.

This game-changer is a significant milestone for AIQ due to our historical relationship with operators who have faced the challenges of unregistered SMS marketing. These roadblocks can now be a pain of the past as we open the opportunity for retailers on our platform to benefit from the perks (and legal advantages) of 10DLC registration.

The Perks of 10DLC: Why It’s Essential For Your SMS Marketing Strategy

In today’s competitive digital landscape, ensuring your marketing messages reach your audience effectively is more critical than ever. One of the most powerful tools at your disposal is 10DLC (10-digit long code) texting, a feature-rich system that offers significant advantages over unregistered traffic. 

Understanding the relevancy of 10DLC in retail marketing today, especially for those operating in regulated industries, requires first and foremost, an understanding of what exactly 10DLC is. Let’s break it down. 

What exactly is 10DLC?

10DLC (10-Digit Long Code) is a system used in the United States for sending SMS and MMS messages through a standard 10-digit phone number. Unlike traditional long codes that were primarily intended for person-to-person communication, 10DLC numbers are specifically designed for businesses to send Application-to-Person (A2P) messages, such as marketing texts, alerts, and notifications.

To use 10DLC, businesses must register their numbers with carriers. This registration process involves providing information about the business and the types of messages they plan to send. This helps carriers distinguish legitimate business messages from spam.

The Key Benefits of 10DLC: Transitioning From Unregistered to Registered 

10DLC offers a reliable and compliant way for businesses to communicate with their customers via SMS and MMS. Historically, retailers operating in regulated markets couldn’t legally register their numbers with carriers. 

It bridges the gap between the simplicity of traditional long codes and the high-volume capabilities of shortcodes, making it a versatile option for businesses of all sizes.

  1. Improved Deliverability One of the primary benefits of using 10DLC is the substantial improvement in message deliverability. By registering your business’s number, carriers recognize your messages as legitimate, leading to higher delivery rates. In contrast, messages sent via unregistered numbers are at a higher risk of being flagged as spam or blocked altogether. With 10DLC, you can rest assured that your messages will reach your customers more reliably.
  2. Compliance with Industry Regulations Compliance is a crucial aspect of any marketing campaign. 10DLC ensures that your SMS campaigns adhere to the regulations set forth by industry bodies such as the Cellular Telecommunications Industry Association (CTIA). This compliance protects your business from potential fines and legal issues and helps maintain consumer trust by respecting privacy standards. Unregistered traffic, on the other hand, can lead to significant risks, including being blacklisted by carriers.
  3. Enhanced Reputation and Trust Building a strong reputation with carriers is essential for ensuring your messages are delivered promptly and reliably. Registering your 10DLC number helps establish this reputation, making your messages less likely to be filtered out as spam. Unregistered numbers lacking this credibility are more prone to being flagged, reducing the effectiveness of your campaigns.
  4. Higher Messaging Volume For businesses that need to send a large number of messages in a short period, 10DLC is the ideal solution. Registered 10DLC numbers are designed to handle higher volumes of messages per second, enabling you to reach more customers quickly. Unregistered numbers, by contrast, may struggle with high volumes and are more likely to be blocked if they exceed certain thresholds.
  5. Transparency and Accountability Transparency is a cornerstone of any successful marketing strategy. With 10DLC, carriers receive detailed information about the sender, which fosters trust and accountability. This transparency is vital for maintaining positive relationships with both carriers and customers. Unregistered numbers, lacking this transparency, can lead to distrust and increased scrutiny from carriers.
  6. Support for Rich Media In today’s visually-driven world, the ability to send rich media (MMS) is a significant advantage. 10DLC supports the use of images, videos, and other multimedia content, enhancing the effectiveness of your marketing campaigns. Unregistered numbers might not support rich media or could be more likely to trigger spam filters when using it, limiting your campaign’s impact. Learn more about the power of rich media by reading our post, SMS Marketing: The Power of Rich Media.

Why Choose AIQ for 10DLC?

At AIQ, we go beyond just offering 10DLC registration. Our platform provides exclusive access to features that streamline your SMS campaigns and maximize your reach. For example, our AIQ Library saves customer pin codes, reducing friction in the messaging flow and driving higher engagement. Additionally, our automated campaign creation process saves time and resources, allowing you to focus on crafting compelling messages.

In summary, 10DLC is not just a regulatory requirement but a strategic tool that enhances your SMS marketing efforts. It offers improved deliverability, compliance, reputation, volume capacity, transparency, and support for rich media, making it an essential component of any modern marketing strategy.

AIQ is committed to helping you leverage the full potential of 10DLC, ensuring that your messages reach the right audience, at the right time, with the right impact.

Explore more from AIQ

The results are in…

One retailer proved they could 2,371x their campaign ROI with AIQ.
You can drive high impact campaigns too, all you need are the right tools.

Products

Marketing

Create and scale brilliant marketing campaigns

Loyalty

Turn pitstop customers into long-term patrons

Ecommerce

Order management and SEO foundations made easy

Analytics

Uncover insights and make smarter business decisions daily

Data / CDP

Power your marketing and operational strategy with clean, reliable data

Apps

Retailer-owned and fully branded native and web mobile apps

Use cases

Text Messaging

Automate fully personalized, intelligently timed text messages

Email

Emails that drive real revenue and form customer loyalty

Push Notifications

Capture attention with customer web & native app notifications

Voice Drop

Deliver memorable voice memos straight to your customers

Direct Mail

Intelligent mail printed and shipped via behavior triggers

Abandoned Cart

Recover abandoned customer carts and the associated revenue

AI in AIQ

Leverage AI to craft dreamlike customer comms and optimize shopping experiences

Contests & Lotteries

Sustain rapid growth by running unique contests

Winback Campaigns

Keep your customers engaged with our automated win back technology

Birthday Offers

Show your customers that you care by sending them some love on their birthday

Free support

LIVE System Status

Minute by minute system status and major downtime incident responses

Platform User Guides

Get started quickly and learn about each of our features

Video Demos

Demos of our features and latest releases

Integration Guides

Consolidate multi-market business units through clean data they can trust

Developer Docs

Build amazing apps on top of API’s built for regulation and privacy

AIQ Blog

Up to date news and quick tips/ tricks from your favorite Alpine experts

AIQ Academy

Exclusive courses designed to make you an Alpine IQ certified expert.
By business type

Premium Support

Hands on help from our team of dedicated experts

Certified Partners

3rd party experts certified by Alpine IQ
Products

Marketing

Create and scale brilliant marketing campaigns

Loyalty

Turn pitstop customers into long-term patrons

Ecommerce

Order management and SEO foundations made easy

Analytics

Uncover insights and make smarter business decisions daily

Data / CDP

Power your marketing and operational strategy with clean, reliable data

Apps

Retailer-owned and fully branded native and web mobile apps

Text Messaging

Automate fully personalized, intelligently timed text messages

Email

Emails that drive real revenue and form customer loyalty

Push Notifications

Capture attention with customer web & native app notifications

Voice Drop

Deliver memorable voice memos straight to your customers

Direct Mail

Intelligent mail printed and shipped via behavior triggers

Abandoned Cart

Recover abandoned customer carts and the associated revenue

AI in AIQ

Leverage AI to craft dreamlike customer comms and optimize shopping experiences

Contests & Lotteries

Sustain rapid growth by running unique contests

Winback Campaigns

Keep your customers engaged with our automated win back technology

Birthday Offers

Show your customers that you care by sending them some love on their birthday

By business type

Premium Support

Hands on help from our team of dedicated experts

Certified Partners

3rd party experts certified by Alpine IQ

Free support

LIVE System Status

Minute by minute system status and major downtime incident responses

Platform User Guides

Get started quickly and learn about each of our features

Video Demos

Demos of our features and latest releases

Integration Guides

Consolidate multi-market business units through clean data they can trust

Developer Docs

Build amazing apps on top of API’s built for regulation and privacy

AIQ Blog

Up to date news and quick tips/ tricks from your favorite Alpine experts

AIQ Academy

Exclusive courses designed to make you an Alpine IQ certified expert.