Driving Holiday Sales: Win Over Last-Minute Shoppers With AIQ

The holiday season moves fast. While some people are on top of their shopping early, a big group always waits until the very last minute to buy their gifts. Believe it or not, up to 40% of holiday shoppers make their purchases in the final days leading to the big celebrations. That’s a massive opportunity for your business to boost revenue and finish the year on a high note.

With AIQ, you can easily reach and convert these last-minute shoppers with campaigns that feel timed and tailored to their needs.

Last-minute shoppers are all about convenience and quick wins. Here’s what they’re looking for:

• Fast solutions: Gifts they can grab quickly or promotions they can use now.
• Immediate value: Discounts, bundles, or rewards that are a no-brainer.
• Ease and speed: Streamlined shopping experiences, same-day options, or digital gift cards.

These shoppers are racing the clock, so they respond best to targeted, time-sensitive offers. With AIQ, you can meet them exactly where they are, right when they need you most.

1. Find the Right Shoppers

AIQ’s Audience Builder makes it easy to segment your audience and find the people most likely to jump on a last-minute deal:

• Inactive customers who haven’t bought anything this season.
• Loyal customers who might need one last gift.
• High-spenders who prioritize convenience.

Pro Tip: Create a “holiday procrastinator” segment based on past buying patterns or recent inactivity. Offer personalized discounts or rewards to motivate them to act fast.

2. Create Campaigns That Spark Urgency

AIQ’s tools let you launch automated, time-sensitive campaigns across text, email, and push notifications. Here are some ideas:

• One-day deals: “Today only: Get 20% off your order + free shipping!”
• Countdown campaigns: “3 days left to finish your holiday shopping!”
• Flash sales: Offer exclusive discounts for last-minute buyers.

Example Text:

🎁 Last chance! Wrap up your holiday shopping today with 20% off + free shipping! Shop now before it’s gone: [link].

3. Highlight Convenience

Make it as simple as possible for customers to shop with you:

• Offer same-day delivery or in-store pickup.
• Promote digital gift cards for instant gifting.
• Bundle popular products to make gift-giving a breeze.

Pro Tip: Use AIQ’s Wallet App to send digital gift cards straight to customers—it’s a lifesaver for last-minute shoppers.

4. Engage Shoppers in Real-Time

Last-minute buyers are often on the move, so real-time notifications can make all the difference:

• Text messages: Perfect for urgent updates.
• Email: Showcase visually appealing holiday bundles or gift ideas.
• Push notifications: Remind app users about flash sales or pickup options.

Example Push Notification:

🎄 Still shopping? We’ve got you covered—same-day pickup is available for all holiday bundles. Don’t wait: [link].

Try these approaches to drive even more action:

• Flash Sales: One-day discounts create instant urgency.
• Gift Guides: Help shoppers with curated last-minute gift ideas.
• Loyalty Rewards: Offer points or perks for purchases made in the final days.
• Abandoned Cart Recovery: Use AIQ to nudge shoppers who left items behind.

Example Abandoned Cart Message:

⏰ Time’s running out! Complete your purchase before midnight and enjoy free holiday shipping. 🎁 Shop now: [link].

AIQ’s analytics tools let you monitor campaign performance on the fly. Track things like:

• Inactive customers who haven’t bought anything this season.
• Loyal customers who might need one last gift.
• High-spenders who prioritize convenience.

With these insights, you can tweak your campaigns and ensure you maximize every opportunity as the holidays wind down.

The final days of the holiday season are your time to shine. AIQ gives you everything you need—smart audience segmentation, easy campaign automation, and real-time reporting—to turn last-minute shoppers into happy customers and drive significant results.

Let’s make the most of these last-minute opportunities together.

Ready to boost your holiday sales? With AIQ, you’re just a click away from success.