Why is understanding your customers so important?
- It helps you attract the right people: Understanding the needs, wants, and pain points of your target audience is key in acquiring the right customers for your business. It also helps you develop your products and services even better.
- It fosters customer loyalty and retention: Understanding your customers at a personal level sets the tone of your relationship with them. Having a positive customer relationship greatly contributes to their loyalty to your brand.
- It boosts sales & revenue: Brands that are customer-centric are found to be 60% more profitable than companies that don’t.
Here are 3 simple ways to start personalizing your customer experience with AIQ:
1. Audience Segmentation based off of Intelligent Timing & Predictive Analytics
Using AIQ’s Intelligent Timing feature, you can identify when certain customers are more likely to engage with your brand and shop at your store. Creating target Audience Segments to deploy ongoing campaigns that leverage this intelligent timing feature ensures that data is being used to your advantage when connecting with customers.
2. Customized Surveys
Surveys are a great way to collect information from your customer base, giving retailers a better understanding of how its shopping experience is translating to customers. Using AIQ Surveys, users are able to generate custom feedback flows that help gather necessary information required for data-based decision making.
An effective way to deploy these surveys is through AIQ’s ongoing campaigns. Including surveys in post-purchase messaging that auto-connects to customers enables these forms to be sent to customers in a timeframe that feels organic, optimizing the number of submissions you’re likely to receive.
3. Leveraging AIQ’s Retail Analytics
By leveraging AIQ’s Retail Analytics, users gain important insight into inventory & spend metrics broken down by brand, category, and product to help guide marketing strategies informed by customer purchasing habits.
As customers’ needs evolve over time, retailers must be proactive in leveraging AIQ’s tools in order to continuously optimize engagement efforts and maximize personalization.
Learn more about AIQ’s full suite of tools below.
