security

At Alpine IQ, we take security extremely seriously. Our system was designed for todays modern frameworks and protocols

AIQ Privacy Policy

July 9, 2023

Alpine IQ is committed to keeping the Personal Information of its users private and secure. This Privacy Policy describes what Personal Information Alpine IQ, Inc., a Delaware corporation (collectively referred to throughout as “Alpine IQ”, the “website,” “us,” “our” and “we”), collects from users of its website, alpineiq.com, its applications, including any branded applications used by Alpine IQ’s Clients, when Alpine IQ’s Clients provide it with Personal Information of their customers, and how Alpine IQ uses that Personal Information.

“Clients” as used in this policy means the retail stores, merchants, manufacturers, and similar companies that use Alpine IQ’s website and applications (including its Dispense-branded website and applications) to document transactions and customer interactions and communicate with their customers, including through certain Client-branded applications operated by Alpine IQ.

“Personal Information” as used in this policy means information that relates to and identifies a natural person, and as defined by any applicable privacy laws. If you have any questions or comments regarding this Privacy Policy, please contact us at privacy@aiq.com.

Changes to Our Privacy Policy

We may make changes to the Privacy Policy from time to time. We will notify you of any material changes by posting a notice on our website or in our applications when appropriate. Please review any changes to our Privacy Policy carefully to ensure you understand our practices and procedures.

Information We Collect and Receive

We collect Personal Information about you when you communicate with one of our Clients that uses Alpine IQ’s website and applications, when one of our Client’s provides us with information when using our website and application, and when you communicate with us directly through email, telephone, website form, or otherwise. The Personal Information we collect includes:

Name, phone number, birthdate, and other contact information, purchase and order information including products, product types, volume and price of purchase, and time and manner of purchase when provided to Alpine IQ’s Clients through Alpine IQ’s applications or website or when provided to Alpine IQ by a Client directly.
Limited purchase information including credit card or bank number when you make purchases or orders from our Clients on our services or platform.
Messaging information including your phone number and email address, your consent or acceptance of receiving certain messages, and the content of messages sent to or by you, when provided by you or a Client that you have provided such information to if the Client adds it to our website or applications.
Loyalty rewards points and similar information concerning any loyalty programs you participate in through one of Alpine IQ’s Clients.
General usage information associated with your use of the Alpine IQ’s website and applications including access times, IP address, page views, and similar usage information.
Web and application usage and analytics information including those collected through the analytics services listed below.
Any other information you send to use through communications including email, telephone, website form, or otherwise.

Cookies. The website uses cookies to collect information about how you use the website. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that website to recognize your browser. Cookies may store unique identifiers, user preferences, and other information. You can set your browser to refuse all cookies or to indicate when a cookie is being sent, however, some website features or services may not function properly without cookies. Third party cookies and analytics that Alpine IQ uses on its website and applications include:

Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how users use our site and enhance your experience when you use our website. More information on how Google uses this data.

Facebook Ads and Connect, an advertising network provided by Facebook, Inc., that allows us to serve ads to people within our network. More information on how Facebook uses this data.

LinkedIn Ads and analytics, to service ads and analyze how our users find our website. More information on how LinkedIn uses this data.

Hubspot, for marketing and analytics concerning our website. More information on how Hubspot uses this data.

Do Not Track Signals. This website does not respond to Do Not Track (“DNT”) signals. Third party applications and plugins, such as social media integration, may treat DNT signals differently.

No Information From Children Under Age 18. Alpine IQ’s website, services, and applications are not directed to children or any person under the age of 18. If we learn that we have collected Personal Information from a child under the age of 18, we will promptly delete that information. If you believe we have collected Personal Information from someone under age 18, please email us at privacy@aiq.com.

How We Use Your Personal Information

Alpine IQ provides operational, messaging, loyalty, and data analytics and applications to its Clients. The Personal Information that Alpine IQ collects on behalf of and from its Clients is used to support its operations and services, including:

General Operations and Applications. Developing, improving, and performing the application and analytics services as directed by Clients, including sending and monitoring promotional and order related messages, offering and tracking loyalty programs, providing cross-platform usage analytics and managing customer-related data storage and access.
Order Processing. To process orders through the third-party payment processors we rely on to facilitate purchases from our Clients.
Customer Analytics. Analysis and tracking of customer site and application usage including research, analysis, and inferences concerning Client’s customer behavior and potential purchases.
Loyalty Programs. Keeping records of Client customer purchases and rewards for Client administered loyalty programs and redemptions.
Messaging. We use Personal Information to allow Clients to send messaging and promotional communications and to monitor engagement and opt-outs with those communications.
Anonymous Analytics. We use information collected to produce anonymized data and analytics.
Access Information: we use the log-in and usage information we collect to ensure secure access to our applications services, answer usage requests for our Clients and their employees, to maintain the security and integrity of our systems and prevent unlawful use and access, and to troubleshoot and improve our services.
Business Contacts: we use the contact information we collect about our professional contacts for business communications regarding Alpine IQ and its services.
Other: For all website visitors, we use your Personal Information to improve and maintain our website, applications and services.

Alpine IQ may process your Personal Information for the purposes of making additional, customized purchase recommendations to you as an end-user of one or more of Alpine IQ’s Clients. These personalized recommendations are part of certain business services Alpine IQ provides its Client’s and recommendations will only be made for each individual Client using Personal Information collected for each such Client, and not from other Clients or collected
elsewhere online. [To opt-out of these recommendations, please submit a request here.]

When We Disclose Information

Disclosure of Client Information. The majority of Personal Information Alpine IQ collects is from or on behalf of Clients that use Alpine IQ’s applications and services with their websites and businesses. Information, including customer and employee Personal Information, usage information, and other data and statistics, that are collected from or on behalf of a Client are generally disclosed to and controlled by that Client. Please review the Client’s privacy notice for any information about how they use or disclose your Personal Information. This Privacy Policy does not apply to any other parties’, including Alpine IQ Clients’, use or disclosure of any Personal Information.

Disclosures for Legal Requirements. We may disclose Personal Information to respond to legal requirements, to protect or enforce our rights and policies, to protect or enforce the rights of a third party, to prevent harm to a person or as required or permitted by law, including, without limitation, to comply with a subpoena or court order.

Disclosure of Non-Personal Information. We may disclose anonymized or de-identified information to any party including potential business partners, advertisers, investors, users, and other third parties.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages

Disclosure to Corporate Affiliates and Successors. Alpine IQ may disclose Personal Information and other data to its parent, subsidiaries or other affiliates, if any. If Alpine IQ is part of a merger, acquisition, reorganization, sale of some or all of its assets, or similar transaction, or takes steps in contemplation of such transactions (e.g., due diligence), Personal Information and other data may be shared or transferred with a new or prospective owner, subject to standard confidentiality agreements.

Disclosure With Your Consent. In addition to the sharing described elsewhere in this Privacy Policy, we may share Personal Information with third parties if we obtain your consent to do so.

Disclosure to Subprocessors. We engage third party service providers, also called subprocessors, to assist in providing data storage, payment processing, website hosting, analytics, and other services. Personal Information is hosted on their servers and services on our behalf and is kept confidential and limited to Alpine IQ’s use. A list of our current subprocessors is available upon request by emailing privacy@aiq.com.

Your Personal Information Rights

California and State Specific Privacy Rights

Residents of California and a number of other U.S. States have additional rights relating to Personal Information, including:

The right to know and access the Personal Information we have collected about you;
The right to request that we delete your Personal Information;
The right to request that we correct your Personal Information; and
The right to limit our use of your Personal Information in certain situations.

You also have the right to opt out of us “selling” or “sharing” your Personal Information (as those terms are defined under California (or applicable state) law) and the right to limit our use and disclosure of “Sensitive Personal Information.”

In addition to California, certain other states have passed data privacy laws that provide residents of those states with certain rights. These rights may include similar access, deletion, and correction rights to those available to California residents, as well as other rights.

If your state grants you the right to opt out of: (i) having your Personal Information processed for targeted or behavioral advertising purposes, or (ii) profiling in furtherance of decisions that produce legal or similarly significant effects, we do not engage in either of these practices, except to the extent our within-Client recommendations service described above would be considered “targeted advertising”.

For additional details and disclosures required under applicable state law, and more information about your rights, please review our detailed California and State Specific Privacy Notice.

European User Privacy Rights

Residents of the European Economic Area and United Kingdom’s GDPR provides certain rights to online users located in the EEA countries or the UK (“Data Subjects”), including:

The right to know whether we have retained your Personal Information. If we have retained your Personal Information, you may also request to access and receive a copy of your information and certain details about how we collect and process such information.
The right to receive a copy of your Personal Information;
The right to request that we correct your Personal Information; and
The right to request that we stop using all or some of your Personal Information, or that we limit our use of your Personal Information.

Data Subjects may exercise their rights, and ask any other related questions, by emailing privacy@aiq.com. Additionally, Data Subjects also have the right to appeal a decision we have made regarding the exercise of your privacy rights and to lodge a complaint with a supervisory authority, including in your country of residence, place of work, or where an incident took place.

Alpine IQ relies on the legitimate interests (except as where otherwise noted, such as in any cookie consent banner) described herein for processing Data Subjects’ Personal Information including: providing access and functionality through the website and the operational, messaging, loyalty, and data analytics and applications to its Clients, providing third-party integrations at users’ and Clients’ direction, accepting and processing job applications and resumes, ensuring the proper and lawful functioning of its website and services, and communicating with existing and potential users and Client’s about the existing services they use as well as additional services that may interest them.

To comply with the EEA and UK GDPR’s requirements, Alpine IQ transfers Data Subjects’ Personal Information to third countries outside the United Kingdom or EEA, as applicable, only: (1) consistent with an adequacy decision under the GDPR; (2) pursuant to suitable safeguards; or (3) consistent with another permissible transfer mechanism where appropriate. More information concerning these transfers is available by contacting privacy@aiq.com.

Storage and Retention

Your Personal Information is stored by Alpine IQ on our servers and on the servers of the cloud-based data storage providers it engages. Alpine IQ retains the Personal Information it collects or processes as a subproccessor for up to 90 days after the duration of our business relationship with Clients. For Personal Information that Alpine IQ collects directly on its own behalf, we retain such information for long as reasonably necessary for the purposes indicated in this Privacy Policy, for a period of 6 years from the date of collection for any information regulated by applicable medical privacy laws, and for such other periods as required by law, which may be indefinitely.

Third Party Websites

You may be able to access third party websites directly from this website. This Privacy Policy does not apply when you access third party websites. We cannot control how third parties may use any information you disclose to them, so you should carefully review the privacy policy of any third party website you visit before using it or disclosing your information to its provider.

Questions and How To Contact Us

If you have any questions or concerns regarding our Privacy Policy or practices, or otherwise need to contact us regarding your Personal Information, please contact our Data Protection Officer by emailing privacy@aiq.com.