SMS and MMS Telecom Segments Explained
Segmentation in the context of marketing refers to the process of dividing your audience into distinct groups based on certain criteria. This makes your strategy more personalized and targeted. In telecom, however, segments have different meanings, but both kinds of...
How Your Business Can Make a Good Impression on First-Time Customers
First impressions are everything, there’s so much value in making the right impression on first-time customers. In today’s era where social proof — customer reviews, testimonials, and word-of-mouth recommendations — hold great power in influencing customers’ decision...
Tips for Marketing in Regulated Industries on Social Media: Do’s and Don’ts
Social media has become deeply ingrained into people’s daily lives. It refers to any online platform that enables people to conveniently communicate and easily share content with one another regardless of distance. For brands, social media can be a means to...
