Halloween is more than a seasonal promotion, it’s a moment to showcase your creativity, activate your audiences, and drive measurable conversions.

With AIQ’s evolving product suite—Apple & Google Wallet Passes, Loops, and the Terpli AI Sales Agent—you can build fully connected campaigns that reach verified shoppers across digital and in-store channels. Here’s how to make your Halloween strategy a treat.

1. Put your message where shoppers are buying with Loops

Traditional ads reach everyone. Loops reach real, verified shoppers who are actively browsing your partners’ menus, loyalty dashboards, or apps.

Use Loops to place dynamic, video-based Halloween promotions directly inside retailer-owned digital surfaces. Whether it’s a countdown to your themed bundles or a flash promo on seasonal products, you’ll capture attention where it matters most, at the point of consideration.

2. Cast enchanting emails that drive action

Design Halloween-themed emails that convert by layering dynamic content, countdown timers, and personalized offers. Promote your Loops placements and exclusive Wallet Passes within your email creative so customers can easily redeem or save offers to their phones.

For added urgency, schedule follow-up emails leading into Halloween weekend to highlight “ending soon” promos.

3. Send time-sensitive text alerts that convert

Use MMS to tap into immediacy. Send a “Midnight markdowns vanish at dawn” text or promote your Wallet Pass offer directly with a one-click add-to-wallet link.

Tie your MMS messages to Loops placements or in-store Terpli prompts for a complete omnichannel experience, so every text feels connected to the larger campaign.

4. Drive redemptions with Wallet Passes

Frictionless engagement wins the season. With AIQ’s Apple & Google Wallet Passes, you can distribute digital coupons, loyalty cards, or “spooky season” rewards that live right in a customer’s mobile wallet.

• Send exclusive “Haunted Rewards” redeemable in-store
• Offer tiered “Trick-or-Treat” passes with escalating perks
• Update passes dynamically post-redemption with new offers
  
  

Wallet Passes keep your brand in front of customers daily—no app download required.

5. Bring in-store magic with Terpli AI Sales Agent

Give shoppers a guided, conversational experience with Terpli AI. Whether embedded on your website, kiosks, or retail displays, Terpli can:

• Recommend products based on preferences
• Upsell Halloween add-ons like accessories or bundles
• Educate customers on your loyalty perks and Wallet Pass benefits

Terpli bridges digital discovery and in-person conversion, keeping shoppers engaged and informed at every touchpoint.

6. Create seamless cross-channel experiences

Make your Halloween campaign cohesive from start to finish.

• Announce your offer via email
• Deliver the reward via push notification as a Wallet Pass
• Feature your promo through a Loop placement in retailer menus
• Let Terpli continue the conversation in-store

Each channel builds on the next, keeping customers connected to your campaign wherever they shop.

7. Track results in real time with campaign reporting

AIQ’s Campaign Reporting tools give you instant visibility into what’s working. Monitor Wallet Pass downloads, Loops engagement, and Terpli-assisted conversions.

• If Wallet Pass redemptions dip, send a reminder text
• If a Loop placement performs exceptionally, expand the campaign
• If Terpli drives strong in-store interest, replicate that messaging digitally

Your data becomes the guide for optimizing every spooky-season touchpoint.

8. Re-engage abandoners before the witching hour

Don’t let cart abandoners vanish. Trigger follow-up messages offering limited-time Wallet Passes or themed bundles.

Tie your abandoned cart segment into Loops by showcasing dynamic product videos inside retailer menus to catch those same shoppers during their next browsing session.

9. Expand high-intent reach with Loops placements

Your most valuable audience is already shopping inside AIQ-powered menus. Use Loops to amplify your promotions in those high-intent, logged-in environments.

Target placements by location, customer behavior, or loyalty tier. Each view connects directly to real customer data, ensuring your creative drives measurable results, not impressions that vanish into the dark.

10. Keep momentum with post-Halloween follow-ups

Once Halloween wraps, transition from seasonal excitement to long-term engagement.

• Deliver a “Treat Yourself Again” Wallet Pass valid through November
• Use Terpli AI to recommend non-seasonal products
• Re-target Halloween audiences through Loops with early Black Friday teasers

Keep the conversation going, and turn your Halloween shoppers into repeat customers.

Final thoughts

With Apple & Google Wallet Passes, Loops, and Terpli AI, AIQ helps you reach verified shoppers, connect digital and in-store touchpoints, and measure impact through every stage of the journey.

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This Halloween, don’t just decorate your campaigns, elevate them.

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