Utilizing AIQ to Drive Engagement & Enhance Targeting
See how Legacy Liquor used AIQ’s data-driven marketing to to enhance customer engagement, maximize promotional reach, and significantly boost sales in the competitive retail landscape.
Industry:
Bev/Alcohol
Bev/Alcohol
Products:
Marketing
The Challenge: Unlocking Customer Insights to Boost Engagement
Legacy Liquor aimed to enhance customer engagement through its event series, “Taste of Legacy.” However, they faced challenges in effectively segmenting customer data and lacked the resources to implement targeted marketing strategies that could maximize promotional reach and measure impact.
The Objective: Transforming Customer Engagement with Data-Driven Marketing
Legacy Liquor aimed to:
- Improve Customer Segmentation: Use purchase data to create targeted segments aligned with their “Taste of Legacy” events.
- Boost Event Engagement: Launch tailored campaigns to attract and engage customers likely to attend.
- Measure and Refine Impact: Analyze post-event data to optimize future strategies and increase sales.
The Solution: Harnessing AIQ for Precision Targeting and Personalization
Partnering with AIQ
Legacy Liquor partnered with AIQ to leverage its advanced customer segmentation tools, targeted marketing campaigns, and in-depth analytics. The collaboration allowed Legacy Liquor to execute a more personalized marketing approach, specifically:
Legacy Liquor partnered with AIQ to leverage its advanced customer segmentation tools, targeted marketing campaigns, and in-depth analytics. The collaboration allowed Legacy Liquor to execute a more personalized marketing approach, specifically:
Top Priorities for Rootdown:
- Increase Customer Engagement: Captivate customers with timely notifications about sales, deals, and promotions.
- Drive Conversions: Use SMS and email to send targeted offers and reminders, prompting immediate action.
- Boost Sales: Encourage frequent purchases by promoting special discounts, daily deals, and loyalty points.
Execution: From Segmentation to Success – How AIQ Transformed Marketing
Pre-Event Strategy
Legacy Liquor segmented its customers into targeted groups most likely to buy specific product categories, such as wine, cognac, and whiskey. Using AIQ Campaigns, they launched a tailored email blast promoting the “Taste of Legacy” event.
Legacy Liquor segmented its customers into targeted groups most likely to buy specific product categories, such as wine, cognac, and whiskey. Using AIQ Campaigns, they launched a tailored email blast promoting the “Taste of Legacy” event.
Post-Event Strategy
After the event, AIQ’s analytics were used to assess the impact of attendee engagement on sales, allowing Legacy Liquor to refine its marketing approach based on real data insights.
Experience These Results for Yourself.
Taste of Legacy Event – February 2024
Promotional Campaign Insights:
*Blast: Feb. 1, 2024, targeting customers likely to buy wine, cognac, and whiskey
Total campaign ROI: +231,126%
2,371x return on investment
Campaign engagement: 59% Open Rate
+22% above industry average*¹
Attendee Retail Impact – Order Insights:
*Feb. 1 2024-Mar. 1, 2024
Revenue contribution: $15k+
Order total: 95 orders
Avg. checkout value: ~$160.00
+33% more than overall average
Most purchased product category:
Wine, 54% of orders
*+19% more than overall average = 33%
The Conclusion: Paving the Way for a Data-Driven Future
AIQ’s data-driven approach enabled Legacy Liquor to better engage its customer base, optimize promotional efforts, and significantly enhance sales through personalized marketing. This partnership has set the foundation for ongoing targeted campaigns and personalized customer experiences.
Industry:
Bev/Alcohol
Bev/Alcohol
Products:
Marketing
A Winning Partnership with AIQ
Partnering with AIQ, Legacy Liquor transformed their marketing by harnessing advanced data segmentation and analytics. This approach boosted customer engagement, increased event attendance, and drove significant sales growth. With AIQ’s robust platform, Legacy Liquor achieved an impressive 231,126% ROI, solidifying their leadership in personalized retail marketing.
