Surveys are among the most underrated tools in a cannabis marketer’s toolkit. Whether you’re running a dispensary or building a cannabis brand, knowing precisely what your customers want before they take their business elsewhere can be a game-changer.

With AIQ Surveys, you can collect insights, personalize offers, and optimize your business without compromising the buying experience.

What’s new?

A Better, More Intuitive AIQ Surveys Experience
We added new features and made everything smoother, faster, and easier.

Refreshed UI/UX: A sleek, modern design for effortless navigation.

Redesigned survey builder: Create, customize, and launch surveys in fewer steps.

Cleaner data views: Better visualizations for responses.

More customization: Pull in your global branding assets, or customize per form: you can change the background image/color, font colors, and more.

You’ll notice the difference immediately if you’ve used our surveys before.

BEFORE

AFTER

Now, here’s how to use it to drive more revenue and keep customers coming back.

1. Capture First-Party Data (Without the Guesswork)
The cannabis industry comes with strict advertising rules, making first-party data your secret weapon.

Best practice: Use post-purchase surveys to ask new customers why they chose your dispensary or brand. Did a friend refer them? Were they drawn in by a promo? Are they looking for a specific strain?

How to do it: Trigger a survey after checkout or send an email survey after their first visit. Then, use that data to refine your marketing strategy.

2. Build Personalized Customer Journeys
Not all customers shop for the same reason. Some are looking for high-potency products, others want wellness-focused CBD, and some just want the best deal.

Best practice: Add a survey to your welcome email to understand their shopping preferences.

How to do it: Use a simple, 1-2 question survey to ask about consumption habits, preferred product types, or frequency of use. Then, segment customers and personalize your offers.

3. Improve Product Selection & Inventory Planning
Your best-selling products today aren’t guaranteed to be your best-selling products next month. Instead of guessing what to stock, let your customers tell you.

Best practice: Use surveys to gauge interest in new products before you place large orders.

How to do it: Run a quick email survey asking customers what they want to see next, whether it’s a new edible brand, more solventless extracts, or a specific flower strain.

4. Measure Customer Satisfaction (And Win Back Lost Sales)
If a customer has a bad experience, you want to know before they leave a negative review.

Best practice: Automate a post-purchase survey to capture real-time customer sentiment.

How to do it: If a customer rates their experience poorly, follow up with a discount or offer to make things right. If they love your brand, encourage them to leave a review.

5. Drive More Loyalty Signups
Loyalty programs are huge for cannabis dispensaries. But are you giving customers a reason to sign up?

Best practice: Add a simple one-question survey asking why a customer hasn’t joined your loyalty program yet.

How to do it: If they say they don’t see the value, tweak your rewards structure. If they say they didn’t know about it, push a dedicated campaign to raise awareness.

Get More Out of Every Customer Interaction
Surveys make it easy to gather customer insights and take action, without disrupting the shopping experience. With new features like one-click CSV exports, popup surveys, and a redesigned UI, you can make smarter marketing decisions in real time.

Want the full step-by-step setup guide? Check out our support page for in-depth instructions, best practices, and pro tips.

Ready to put AIQ Surveys to work for your dispensary or cannabis brand?

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