Unifying Customer Engagement Across Digital and Physical Touchpoints
AIQ x Adentro’s all new integration combines AIQ’s robust data, loyalty, and marketing platform with Adentro’s in-store foot traffic tracking. This unique synergy empowers businesses to connect digital marketing efforts with physical visits, providing a 360-degree view of customer journeys and improving the precision of their campaigns.
Industries We Serve
Ideal for brick-and-mortar retailers aiming to connect digital marketing efforts with in-store results, including:
- Restaurants, Coffee Shops, Entertainment Venues, and Malls
- Businesses aiming to seamlessly connect digital marketing with in-store results
How AIQ x Adentro Integration Works
Adentro’s Wi-Fi-enabled technology captures foot traffic data by tracking visit frequency and location, which syncs with AIQ’s customer profiles. This integration enables businesses to:
- Optimize Audience Targeting: Enrich customer profiles with visit frequency and location-based data for enhanced, personalized paid ad and email campaigns.
- Real-Time Data Synchronization: Data on customer demographics (name, contact, location) flows seamlessly between Adentro and AIQ, ensuring accurate and actionable insights for digital and in-store campaigns.
Now, by combining AIQ’s audience segmentation and loyalty tools with Adentro’s real-time, WiFi-based customer insights, businesses can deliver highly personalized, in-location offers that drive engagement and repeat visits. This integration empowers you to create campaigns that connect online efforts with in-store behavior, delivering an immersive, data-driven experience.
What This Means for Retailers
Retailers now have access to valuable data that links digital marketing efforts directly to in-store visits, offering a deeper understanding of customer behavior and actionable insights to improve both digital and in-store experiences. Although both platforms operate independently, together they empower brick-and-mortar businesses to enhance the in-store customer experience.
AIQ x Adentro: Integration Key BenefitsÂ
1. Comprehensive Customer Journey Insights
- Unified Profiles Across Channels: The integration merges in-store visit data from Adentro with AIQ’s digital engagement metrics, giving retailers a 360-degree view of their customer’s journey.
- Informed Decision-Making: Retailers can make strategic, data-driven decisions with the comprehensive view provided by AIQ and Adentro’s combined data, optimizing campaign effectiveness based on true customer behaviors.
2. Precision Marketing to Drive Conversions
- Targeted Campaigns: Leverage AIQ’s powerful segmentation tools alongside Adentro’s foot traffic data to reach audiences with precisely targeted promotions.
- Enhanced Relevance: Use real-time data on in-store behaviors to deliver meaningful, behavior-based marketing, increasing customer engagement and conversion rates.
3. Strengthened Loyalty Programs
- Reward-Based on Real Engagement: Link loyalty rewards to in-store visits, creating a seamless multi-channel incentive system that drives repeat visits and builds lasting loyalty.
- Consistent Experience Across Channels: Offer rewards for both online and in-store engagements, ensuring customers receive consistent and cohesive interactions that foster deeper loyalty and brand attachment.
4. Accurate ROI Tracking and Real-Time Adjustments
- Clear ROI Measurement: Attribute in-store visits to specific digital campaigns, allowing for precise measurement of marketing ROI. This insight empowers businesses to focus resources on the most effective channels.
- Quick Campaign Optimization: Real-time analytics provide immediate feedback on campaign performance across channels, enabling retailers to adjust strategies and improve results instantly.
5. Multi-channel Consistency
- Seamless Customer Experience: The integration provides a cohesive, personalized customer experience across online and in-store touchpoints, elevating overall satisfaction and engagement by aligning interactions to customer preferences, whether they’re engaging online or visiting a store.
Use Cases in Action
- Targeted Promotions: With AIQ’s segmentation capabilities and Adentro’s insights on foot traffic, retailers can create and deploy targeted ads based on in-store behaviors, like frequency of visits or specific location preferences. For example, a restaurant chain could use this integration to send special offers to regular customers at specific times, such as happy hours or weekend events.
- Loyalty Programs Enhanced by In-Store Data: AIQ’s loyalty tools can now reward both digital and physical engagements. By tracking in-store visits, businesses can structure loyalty programs that incentivize not only online interactions but also repeat in-store purchases, fostering greater customer retention and brand loyalty​.
- Cross-Channel Campaign Measurement: The integration’s real-time analytics allow businesses to track which digital ads drive in-store visits. This makes it easy to adjust campaigns to maximize impact, refine targeting, and focus on ads that show the highest conversion from online to in-store.
Learn more and pass it on by downloading the AIQ x Adentro Integration Discovery Brochure.
Use Cases in Action
Ready to unlock the potential of a fully integrated digital and in-store marketing strategy?
Discover how the AIQ x Adentro integration can elevate your business through data-driven insights, precise targeting, and enhanced customer engagement.
