Storage of personal information (Canada PIPEDA)

Katie Howe
June 17, 2020

This article is for informational purposes only. This is not legal advice and each Alpine IQ client is responsible for evaluating its own use of Alpine IQ services to support its legal compliance obligations.

Personal Information Protection and Electronic Documents Act (PIPEDA):

A Canadian federal privacy law that regulates how private-sector organizations handle personal information when engaging in “commercial activity”.

Commercial activity is defined as: “any particular transaction, act or conduct or any regular course of conduct that is of a commercial character, including the selling, bartering or leasing of donor, membership or other fundraising lists.” You must follow PIPEDA if you are located in Canada and do business with Alpine IQ.

Your main concerns should revolve around your ability to provide customers with:

  1. How their personal information is collected & stored
  2. How their personal information is used
  3. Who has access to it
  4. How do they correct it or delete it if requested

Alpine IQ customers are responsible for their own compliance with PIPEDA, but we understand and take our role in the transfer of data across borders very seriously.

At Alpine IQ, all Personally Identifiable Information (“PII”) is stored in a highly secured cloud infrastructure managed by Google.

With that said, Google has a whitepaper to help you understand how PII is secured in Google Cloud and how it correlates to PIPEDA.

Google Cloud Platform has passed the following audits for security standards:

  • SSAE 16 / ISAE 3402 Type II:
    SOC 1
    SOC 2
    SOC 3
  • ISO 27001
  • ISO 27017
  • ISO 27018

Alpine IQ also automates some aspects of PIPEDA by providing a data preferences page specific to your organization and the integrations you have connected with your Alpine IQ data infrastructure. This custom page URL should be placed in your site’s footer to allow customers to opt out, delete, or look up their currently stored PII. For information about finding your data preferences page, please contact your Alpine IQ account representative.

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Create and scale brilliant marketing campaigns

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Turn pitstop customers into long-term patrons

Ecommerce

Order management and SEO foundations made easy

Analytics

Uncover insights and make smarter business decisions daily

Data / CDP

Power your marketing and operational strategy with clean, reliable data

Apps

Retailer-owned and fully branded native and web mobile apps

Text Messaging

Automate fully personalized, intelligently timed text messages

Email

Emails that drive real revenue and form customer loyalty

Push Notifications

Capture attention with customer web & native app notifications

Voice Drop

Deliver memorable voice memos straight to your customers

Direct Mail

Intelligent mail printed and shipped via behavior triggers

Abandoned Cart

Recover abandoned customer carts and the associated revenue

AI in AIQ

Leverage AI to craft dreamlike customer comms and optimize shopping experiences

Contests & Lotteries

Sustain rapid growth by running unique contests

Winback Campaigns

Keep your customers engaged with our automated win back technology

Birthday Offers

Show your customers that you care by sending them some love on their birthday

By business type

Premium Support

Hands on help from our team of dedicated experts

Certified Partners

3rd party experts certified by Alpine IQ

Free support

LIVE System Status

Minute by minute system status and major downtime incident responses

Platform User Guides

Get started quickly and learn about each of our features

Video Demos

Demos of our features and latest releases

Integration Guides

Consolidate multi-market business units through clean data they can trust

Developer Docs

Build amazing apps on top of API’s built for regulation and privacy

AIQ Blog

Up to date news and quick tips/ tricks from your favorite Alpine experts

AIQ Academy

Exclusive courses designed to make you an Alpine IQ certified expert.