As a brand, you know that marketing is the key to success. Without an effective marketing strategy, attracting new customers and keeping them coming back can be challenging, especially when the competition is so tight.

Luckily, many tools are available on the market that can help you power up your marketing efforts, including Alpine IQ’s Co-Marketing Campaigns.

How Can Alpine IQ’s Co-Marketing Campaigns Help Your Brand?

It’s often a practical strategy for brands to co-market with partner retailers to widen your reach and streamline your marketing efforts. However, without the proper tools and the right communication strategy, you may have dealt with several challenges:

• Time-consuming collaboration process
• Inconsistent approval process
• Lack of reliable performance data
• Varying format requirements for each partner
• Little to no conversion metrics
• Too many moving pieces for campaigns to be managed & tracked

Co-marketing campaigns are the perfect way to enhance your brand’s marketing strategy. Alpine IQ’s co-marketing campaigns give you the tools to fine-tune your marketing strategy and gain insight into customer behaviors and the overall buying process.

What Are Brand-Sponsored Co-Marketing Campaigns?

A Brand-sponsored Co-Marketing Campaign is a pre-built campaign created by the Brand for selected partnered retailers to message to their audiences. Brands can now easily create suggested messaging campaigns, new product launches, promos, product suggestions, and more.

Brand Sponsored Co-Marketing Campaigns can include the following:

• Pre-built messaging campaigns available for any or all available AIQ marketing channels (Email, SMS/MMS, Native, and Mobile push)
• Suggested audiences
• An overview of the campaign
• Instructions on how to deploy the campaign
• An option to upload media (images, GIFs, etc)
• An option to configure a predetermined budget for each retailer

How does this differ from Alpine IQ-made templates?

As a retailer and brand, you will have access to ready-to-use, high-performing campaigns prebuilt by the Alpine IQ staff. These campaigns are created to take the setup off your team’s plate and make it easy to launch the highest-performing ROI strategies in minutes. 

The AIQ pre-built templates are also highly customizable to fit your unique goals and branding strategy. 

Examples of the AIQ-created templates include:

• Refer a Friend Program
• Abandoned Cart Campaign
• Customer Lifecycle Management Campaigns
• Lottery Campaigns
• Birthday Campaigns
• Plus many more

We are continuously growing our Recipe book so that more things will be coming in the future!

Getting Started with Alpine IQ’s Co-Marketing Campaigns for Brands

If you’re an Alpine IQ customer, click here to find out how to create or deploy a brand sponsored co-marketing campaign.

To learn more about how Co-Marketing Campaigns can help your brand or to book a free demo, contact us today!

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