In today’s competitive digital landscape, ensuring that your marketing messages reach your audience effectively is more critical than ever, making registering phone numbers with carriers for SMS marketing crucial. Why? Registration contributes to the success, compliance, and effectiveness of marketing campaigns.

Moving Regulated Retailers From Unregistered To Registered, Exclusively With AIQ

Retailers operating in regulated markets face significant barriers to registering their phone numbers with carriers, primarily due to the conflict between state-level legalization and federal prohibition of industry-specific sales and production. This means that these retailers have been barred from experiencing the benefits of registration when it comes to SMS marketing and their ability to reach customers via text.

One of the most powerful tools at many marketer’s disposal is 10DLC (10-digit long code) texting, a feature-rich system that offers significant advantages over unregistered traffic. This however, has not been historically available for marketer’s operating in highly regulated markets. Let’s Discuss.

However, this is all about to change.

With exclusive approval available only to AIQ platform users, regulated retailers can now become 10DLC registered.

This game-changer is a significant milestone for AIQ due to our historical relationship with operators who have faced the challenges of unregistered SMS marketing. These roadblocks can now be a pain of the past as we open the opportunity for retailers on our platform to benefit from the perks (and legal advantages) of 10DLC registration.

The Perks of 10DLC: Why It’s Essential For Your SMS Marketing Strategy

In today’s competitive digital landscape, ensuring your marketing messages reach your audience effectively is more critical than ever. One of the most powerful tools at your disposal is 10DLC (10-digit long code) texting, a feature-rich system that offers significant advantages over unregistered traffic. 

Understanding the relevancy of 10DLC in retail marketing today, especially for those operating in regulated industries, requires first and foremost, an understanding of what exactly 10DLC is. Let’s break it down. 

What exactly is 10DLC?

10DLC (10-Digit Long Code) is a system used in the United States for sending SMS and MMS messages through a standard 10-digit phone number. Unlike traditional long codes that were primarily intended for person-to-person communication, 10DLC numbers are specifically designed for businesses to send Application-to-Person (A2P) messages, such as marketing texts, alerts, and notifications.

To use 10DLC, businesses must register their numbers with carriers. This registration process involves providing information about the business and the types of messages they plan to send. This helps carriers distinguish legitimate business messages from spam.

The Key Benefits of 10DLC: Transitioning From Unregistered to Registered 

10DLC offers a reliable and compliant way for businesses to communicate with their customers via SMS and MMS. Historically, retailers operating in regulated markets couldn’t legally register their numbers with carriers. 

It bridges the gap between the simplicity of traditional long codes and the high-volume capabilities of shortcodes, making it a versatile option for businesses of all sizes.

1. Improved Deliverability One of the primary benefits of using 10DLC is the substantial improvement in message deliverability. By registering your business’s number, carriers recognize your messages as legitimate, leading to higher delivery rates. In contrast, messages sent via unregistered numbers are at a higher risk of being flagged as spam or blocked altogether. With 10DLC, you can rest assured that your messages will reach your customers more reliably.
2. Compliance with Industry Regulations Compliance is a crucial aspect of any marketing campaign. 10DLC ensures that your SMS campaigns adhere to the regulations set forth by industry bodies such as the Cellular Telecommunications Industry Association (CTIA). This compliance protects your business from potential fines and legal issues and helps maintain consumer trust by respecting privacy standards. Unregistered traffic, on the other hand, can lead to significant risks, including being blacklisted by carriers.
3. Enhanced Reputation and Trust Building a strong reputation with carriers is essential for ensuring your messages are delivered promptly and reliably. Registering your 10DLC number helps establish this reputation, making your messages less likely to be filtered out as spam. Unregistered numbers lacking this credibility are more prone to being flagged, reducing the effectiveness of your campaigns.
4. Higher Messaging Volume For businesses that need to send a large number of messages in a short period, 10DLC is the ideal solution. Registered 10DLC numbers are designed to handle higher volumes of messages per second, enabling you to reach more customers quickly. Unregistered numbers, by contrast, may struggle with high volumes and are more likely to be blocked if they exceed certain thresholds.
5. Transparency and Accountability Transparency is a cornerstone of any successful marketing strategy. With 10DLC, carriers receive detailed information about the sender, which fosters trust and accountability. This transparency is vital for maintaining positive relationships with both carriers and customers. Unregistered numbers, lacking this transparency, can lead to distrust and increased scrutiny from carriers.
6. Support for Rich Media In today’s visually-driven world, the ability to send rich media (MMS) is a significant advantage. 10DLC supports the use of images, videos, and other multimedia content, enhancing the effectiveness of your marketing campaigns. Unregistered numbers might not support rich media or could be more likely to trigger spam filters when using it, limiting your campaign’s impact. Learn more about the power of rich media by reading our post, SMS Marketing: The Power of Rich Media.

Why Choose AIQ for 10DLC?

At AIQ, we go beyond just offering 10DLC registration. Our platform provides exclusive access to features that streamline your SMS campaigns and maximize your reach. For example, our AIQ Library saves customer pin codes, reducing friction in the messaging flow and driving higher engagement. Additionally, our automated campaign creation process saves time and resources, allowing you to focus on crafting compelling messages.

In summary, 10DLC is not just a regulatory requirement but a strategic tool that enhances your SMS marketing efforts. It offers improved deliverability, compliance, reputation, volume capacity, transparency, and support for rich media, making it an essential component of any modern marketing strategy.

AIQ is committed to helping you leverage the full potential of 10DLC, ensuring that your messages reach the right audience, at the right time, with the right impact.