How Rootdown Achieved 224x Campaign ROI with AIQ
In just 60 days, Rootdown achieved a 224x ROI on their SMS and email campaigns by partnering with AIQ to boost customer engagement.
Industry:
Regulated Industry
Products:
Marketing
The Challenge: Cutting Through the Noise in a Competitive Market
Rootdown operates in a highly competitive retail landscape where the number of players is constantly growing. This expansion means more choices for customers and greater difficulty for individual brands to retain them. Rootdown knew that to keep up, they had to stay top of mind for their customers and continuously drive sales. But how do you cut through the noise when everyone is vying for attention?
Rootdown’s Objective:
- Develop a targeted, multi-channel marketing strategy to engage subscribers more frequently and effectively.
- Market exclusive offers, competitive sales, daily deals, and store updates in real-time.
- Keep loyalty members informed of new perks, earned rewards, and points balance updates directly.
The Solution: A Strategic Multi-Channel
Marketing Approach with AIQ
Rootdown turned to AIQ to help them elevate their customer engagement strategy. Using AIQ’s powerful marketing and segmentation tools, they crafted a plan centered around SMS and email campaigns to create direct, meaningful connections with their customers. The idea was simple: use real-time, personalized communication to drive conversions and sales.
Top Priorities for Rootdown:
- Increase Customer Engagement: Captivate customers with timely notifications about sales, deals, and promotions.
- Drive Conversions: Use SMS and email to send targeted offers and reminders, prompting immediate action.
- Boost Sales: Encourage frequent purchases by promoting special discounts, daily deals, and loyalty points.
- Grow Marketing ROI: Leverage AIQ’s advanced reporting and segmentation to deliver more tailored and impactful messaging.
Executing the Strategy with AIQ’s Features:
- Audiences: AIQ’s Audiences allowed Rootdown to segment their customers based on opt-in type and loyalty activity, ensuring the right messages reached the right people.
- Campaigns: AIQ’s SMS and Email Campaigns facilitated a seamless omni-channel approach, enhancing customer engagement and driving more conversions.
- Campaign Reports: AIQ’s Campaign Reports enabled Rootdown to analyze performance, fine-tuning their strategy based on real-time data.
- My Analytics: AIQ’s My Analytics provided insights into purchasing behaviors, helping Rootdown understand how different segments impacted overall sales.
Experience These Results for Yourself.
The Results
60-Day Performance Overview – June 1 – July 31, 2024
+119.3k
Messages sent, SMS and Email
98%
Deliverability rate, SMS and Email
54%
Open rate, Email
97%
Open rate (after click), SMS
ROI Results
+22,409% (224x) ROI
Conversions from messages received accounted for
87% of total revenue.
+12,400% (124x) ROI
Conversions from messages opened accounted for
46% of total revenue.
How AIQ’s Features Drove Rootdown’s Success
1. AIQ Audiences
Multi-Channel Marketing: Segmentation was strategically used to target their subscribers based on various criteria, including purchase history, engagement level, opt-in type, and message interactions. This granular segmentation allowed them to tailor their messaging to specific customer groups, ensuring relevance and increasing the likelihood of conversion.
AIQ Campaigns, Multi-Channel Marketing
AIQ Campaigns: Multi-Channel Mastery
By strategically combining SMS and email campaigns, Rootdown ensured they were reaching customers on the channels they preferred. This omni-channel strategy not only expanded their reach but also maximized engagement, significantly impacting overall revenue.
By strategically combining SMS and email campaigns, Rootdown ensured they were reaching customers on the channels they preferred. This omni-channel strategy not only expanded their reach but also maximized engagement, significantly impacting overall revenue.
- Personalized Messaging: Leveraging AIQ’s customization features, Rootdown crafted unique loyalty campaigns with offers tailored to individual customer milestones.
- Automated Messaging: AIQ’s automation ensured that loyalty members were updated in real-time whenever they earned new rewards or reached key milestones. This kind of timely communication was crucial for keeping customers engaged and loyal.
3. AIQ Analytics
AIQ Analytics: Data-Driven Decision Making
- Campaign Reports: By monitoring campaign performance closely, Rootdown was able to refine their messaging strategy continually, optimizing for better results.
- My Analytics – Order Insights: These insights provided a detailed view of how specific audiences and loyalty groups contributed to retail performance, allowing Rootdown to make informed decisions on campaign and loyalty strategies.
Industry:
Regulated Industry
Products:
Marketing
A Winning Partnership with AIQ
Rootdown’s partnership with AIQ transformed their marketing strategy from good to great. By adopting a multi-channel approach, driven by data and tailored to customer preferences, Rootdown saw a significant increase in engagement, conversion rates, and overall sales. With AIQ’s robust platform, Rootdown not only achieved an impressive +22,409k% (224x) ROI but also solidified its position as a leader in customer-centric retail marketing.
