AIQ Voice Drop: The We Store’s Secret Weapon for Engagement
Discover how The We Store used AIQ’s Voice Drop technology to overcome market challenges, enhance customer engagement, and drive in-store traffic through personalized, targeted messaging.
Regulated Retail
Products:
Marketing
Client Overview: Innovating Regulated Retail with The We Store
The We Store is a leading regulated retail brand known for its customer-centric approach and innovative strategies. Focused on creating personalized experiences, The We Store has become a top choice for consumers seeking quality products and expert guidance.
The Challenge: Engaging Customers in a Competitive Market
The We Store aimed to enhance customer engagement and stand out in the competitive regulated retail market. However, they faced challenges with efficiently reaching their target audience and maximizing the impact of their marketing efforts.
The Objective: Boosting Engagement with Personalized Voice Messaging
- Enhance Customer Communication: Use Voice Drop technology to deliver personalized messages that resonate with customers.
- Drive In-Store Traffic: Increase foot traffic by promoting exclusive offers and new product launches through targeted voice campaigns.
- Measure and Optimize Campaign Effectiveness: Use analytics to track customer responses and refine future marketing strategies.
The Solution: AIQ’s Voice Drop Campaigns for Targeted Outreach
The We Store collaborated with AIQ to utilize Voice Drop technology, enabling them to send personalized voice messages directly to customers’ phones. This innovative approach allowed The We Store to effectively engage their audience, promote new products, and drive in-store traffic.
Top Priorities for We Store:
- AIQ Audiences: Segmented customers based on purchase history and preferences.
- Voice Drop Campaigns: Delivered targeted voice messages to enhance customer engagement.
- AIQ Analytics: Measured campaign success, providing insights into customer responses and optimizing future outreach.
Execution: Personalized Voice Drops Driving Engagement
The We Store used AIQ’s Voice Drop campaigns to send tailored messages directly to customers, promoting exclusive offers and new product launches. By targeting specific customer segments, they increased message relevance and engagement rates.
Post-Campaign Analysis
AIQ’s analytics tools provided detailed insights into customer responses, allowing The We Store to refine their approach and better understand the impact of their campaigns on sales and customer loyalty.
Experience These Results for Yourself.
6 Voice Drop Campaigns Between Oct. 2023 – Feb. 2024
~135K
Total Sends
~180K
Completed Playbacks
0
Unsubscribers
88%
Deliverability
Total campaign ROI: +17,000%
171x return on investment
Voice Drop Subscriber’s Retail Impact:
*Oct. 2023 – Feb. 2024
Revenue contribution: ~3.5M
55% of overall revenue during time period
Order total: ~75K
The Conclusion: Setting New Standards in Regulated Retail Marketing
The partnership with AIQ empowered The We Store to revolutionize its customer outreach with innovative Voice Drop technology. This approach not only enhanced engagement but also set a new standard for personalized marketing in the regulated retail industry.
Regulated Retail
Products:
Marketing
Elevating Customer Engagement with AIQ
Partnering with AIQ, The We Store revolutionized customer outreach with Voice Drop technology, boosting engagement, driving more in-store visits, and achieving a 30% increase in engagement and 20% higher foot traffic, setting new standards in personalized regulated retail marketing.
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