Marketing campaigns are at the core of how you connect with your customers, and we just made running them even easier. We’re excited to introduce the redesigned AIQ Campaigns experience, a major upgrade to our one-of-a kind Marketing product suite, rolling out this July. Whether you’re a longtime user or just getting started, this update helps you move faster, create smarter, and drive more impactful results with less effort.

Here’s everything you need to know about what’s changing and how to take advantage of the improvements.

Why we redesigned the campaigns experience

Over time, we’ve seen how critical campaign flexibility and visibility are to your success. So we reimagined the campaign workflow with your feedback in mind—delivering a modern interface, better reporting, more automation, and deeper insights. The result? A more intuitive, powerful system that helps you:

• Save time during campaign creation
• Make informed decisions and trigger campaigns based using real-time data
• Collaborate more effectively across teams
• A/B split test ideas for maximum results
• Prevent overspend and reduce operational risks

What’s new with AIQ Campaigns? 

Here’s a breakdown of the most important updates:

A cleaner, more intuitive builder

• A refreshed UI/UX for easier navigation
• New filters and campaign-type labels (including loyalty-specific filters)
• Smart campaign suggestions to help fill strategy gaps and generate maximum ROI

Built-in A/B testing

• Run split tests directly in the campaign builder
• View side-by-side results to fine-tune messaging and strategy

Enhanced co-marketing experience

If you collaborate with brands or retailers, these updates make co-marketing more seamless:

• Unified campaign builder for all campaign types—no more switching between tools
• Advanced store filtering: search by name, address, or region to define your targeted retail locations without accidental cross state MSO targeting that is un-intentional
• Clear approval workflows and assigned notification recipients
• Greater control, better visibility, and fewer missed steps

Smarter campaign reporting

You’ll notice significant updates to reporting, including:

• A new layout that matches the rest of the AIQ dashboard
• The ability to view A/B test results alongside standard campaign performance
• Enhanced filtering options based on key KPIs
• Support for both broad and strict attribution models
• New insights like AOV by converter and conversions over time
• Consistent formatting for all co-marketing and standard campaign reports

What to expect during rollout

We’re committed to making this transition as smooth as possible. Here’s what you can expect:.

• Your existing campaigns and data will remain intact—no migration required.
• Updated knowledge base articles and support videos will be available at launch.
• Our team will be standing by to answer questions and guide you through the new workflows.

We’re here to help

This redesign is just one of many steps we’re taking to help you get more out of your AIQ tools. If you have questions, want to explore new workflows, or need help with campaign strategy, don’t hesitate to reach out to your Customer Success Manager or contact our support team directly.

We’re excited for you to experience what’s next with AIQ Campaigns—and can’t wait to see what you build.