/ PufCreativ
Preferred Partner Case Study
A multi-state cannabis retailer with six dispensary locations across Connecticut and Massachusetts had over 66,000 opted-in loyalty customers who had stopped purchasing. These were customers who had already chosen the brand, signed up for the rewards program, and then quietly stopped coming back. Without a real recovery program, that number was only going to keep growing.
PufCreativ, an AIQ Preferred Partner, came on board in December 2025 to build one. Over the next six months, the program recovered $464,032 against a $293,000 combined forecast, reactivating 2,242 dormant loyalty customers across all six stores.
AIQ x PufCreativ Revenue Recovery · December 2025 – June 2026
The starting point for any recovery program is knowing exactly who you're trying to recover, and that's where a lot of operators get stuck. Loyalty data lives in one system, POS data lives in another, and stitching the two together well enough to build a real win-back strategy is its own project before the actual marketing even starts.
For this operator, that problem didn't exist. Their loyalty data lived inside AIQ, connected directly to POS across all six locations, with every customer resolved into a single clean profile instead of scattered across disconnected tools. That's the same infrastructure behind AIQ's 85M+ deduplicated customer profiles across 4,400+ locations, and it's what let PufCreativ actually see and segment 66,000 lapsed customers instead of working off a rough export.
AIQ also handled the messaging side: compliant SMS and email delivery, opt-in management, and the infrastructure to reach 66,000 people across two states without running into deliverability or compliance problems. Across AIQ's client base, loyalty members drive 56% of total revenue and carry 3.6x higher lifetime value than non-loyalty customers, with every message sent earning an average of $2.44. That's what the platform sets up. Turning it into a recovered $464,032 took a program built specifically to do that.
Access to clean, connected data is the starting point, not the program itself. PufCreativ audited the full 66,000-customer base across both states and broke it into five segments based on how long each customer had been gone: 60 to 90 days, 91 to 120, 121 to 180, 181 to 365, and over a year lapsed.
Each segment got its own revenue forecast and its own campaign approach, since a customer who bought two months ago responds to a different message than one who hasn't purchased in over a year. From there, PufCreativ built and ran the win-back campaigns market by market and store by store over six months, with Massachusetts and Connecticut each getting a forecast and execution plan built around that state's customer base rather than one campaign applied evenly across all six locations.
$369,410 recovered against a $223,000 forecast, beating the target by 65% and reactivating 1,739 dormant customers.
| Days Lapsed | Customers | Revenue | AOV | Repurchase Value |
|---|---|---|---|---|
| 60–90 | 187 | $14,940 | $79.89 | $35,595 |
| 91–120 | 160 | $12,661 | $79.13 | $25,658 |
| 121–180 | 248 | $20,638 | $83.22 | $45,290 |
| 181–365 | 563 | $42,819 | $76.06 | $66,919 |
| 365+ | 581 | $43,846 | $75.47 | $61,043 |
| Total | 1,739 | $134,904 | $77.58 | $234,506 |
$94,622 recovered against a $70,000 forecast, beating the target by 35% and reactivating 503 dormant customers.
| Days Lapsed | Customers | Revenue | AOV | Repurchase Value |
|---|---|---|---|---|
| 60–90 | 77 | $5,219 | $67.78 | $10,992 |
| 91–120 | 53 | $3,955 | $74.63 | $9,160 |
| 121–180 | 77 | $5,168 | $67.12 | $9,940 |
| 181–365 | 167 | $10,284 | $61.58 | $21,780 |
| 365+ | 129 | $8,125 | $62.98 | $9,999 |
| Total | 503 | $32,751 | $65.11 | $61,871 |
One customer whose last purchase was April 20, 2021 came back on April 19, 2026 through the campaign and spent $67.41 — nearly five years after going quiet.
The data infrastructure behind this program — unified customer profiles, POS-connected purchase history, and lapse segmentation — is already part of every AIQ account. That was never PufCreativ's differentiator on its own.
What PufCreativ brought was the work of turning that data into a plan: auditing 66,000 records, building state-specific forecasts, and running six months of coordinated campaigns across two states. Most operators running six locations don't have a team sitting around with the bandwidth to take that on properly, which is usually why a lapsed base this size builds up in the first place.
If your loyalty database has opted-in customers who haven't purchased in 60 days or more, that revenue is sitting in your AIQ account right now. What's usually missing isn't the data. It's the time to audit it and the playbook to act on it.
PufCreativ is an AIQ Preferred Partner specializing in retention and loyalty management, including win-back program audits, lapse segmentation, revenue forecasting, and full campaign execution for dispensaries at every scale.
AIQ provides the platform underneath it: deduplicated customer profiles, POS-connected purchase history, compliant SMS and email infrastructure, and loyalty tools built specifically for cannabis retail.
PufCreativ is an AIQ Preferred Partner specializing in retention and loyalty management for cannabis retailers, including win-back audits, lapse segmentation, and full campaign execution like the program in this case study. They also build native e-commerce storefronts on AIQ E-commerce and Blueprint, giving operators a fast, integrated storefront without stitching together separate platforms. Beyond AIQ, their team handles branding, web design, and SEO, which means a retailer working with PufCreativ can run most of their marketing stack through one partner instead of managing several vendors.