How Social Cannabis used AIQ to build a culture-driven, loyalty-first marketing strategy

They needed a strategy that would turn first-time buyers into lifelong brand advocates, while ensuring every marketing dollar worked smarter, not harder.

That’s where AIQ came in.

The numbers tell the story:

+49,700 new loyalty signups (Jan 2024 – Jan 2025)
82,000+ active loyalty members
Nearly 100% of active subscribers (email/text) are loyalty members
87% of total revenue comes from loyalty members

What does this mean? Every message sent isn’t just a marketing effort – it’s an investment in high-value, returning customers.

When an email was opened → 14.5% of total revenue followed

When a text was sent → 17% of total revenue followed

When an email was sent → 61% of total revenue followed

This proactive, behavior-driven engagement strategy ensured that customers weren’t just receiving messages – they were acting on them.

• Total ranking keywords on Google increased from 7,600 to 17,000
• Total impressions on Google increased 23% from 3.2m to 4m
• CTR jumped 33% due to 5.5% improvement in average rank positions across all keywords
• Total clicks from Google up 64% from 725,000 to 1,200,000

If we were to break down just the traffic from queries with “strain” vs. the cost of our menu solution over the 3 month period, you’d get to a ROI of 626%.

What set Social Cannabis apart wasn’t just how much they sold – but how they sold it. They aligned their marketing with real-world moments their customers cared about, using AIQ to execute high-impact, culturally relevant campaigns

Snow days arctic blast campaign

• Triggered by weather conditions to drive customers to the store during historically slow periods.

• Revenue generated: $54.2K | ROI: 53,915%

Denver football playoffs campaign

• Game-day deals designed to engage sports fans.

• Revenue generated: $14.7K | ROI: 14,653%

Be.Social community campaign

• Loyalty-exclusive offers that reinforced customer retention.

• Awareness driver for a charitable giving program that includes 10 brands

• Revenue generated: $34.9K | ROI: 34,868%

Concert & event ticket giveaways

• AIQ-powered sign-up incentives attracted new customers while reinforcing Social Cannabis’s community-first brand.

With AIQ automation, these campaigns weren’t just creative – they were scalable, repeatable, and optimized for ROI.

Email & SMS = revenue drivers – With $7.5M in AIQ-powered campaign revenue, omnichannel engagement was essential to maximizing sales.

Signups → sales: The data-backed growth loop – AIQ’s Signup Forms converted leads into long-term customers, fueling a constant pipeline of high-value buyers.

AIQ automation scaled results without scaling resources – A lean marketing team executed enterprise-level campaigns, driving massive ROI with minimal manual effort.

Social Cannabis proved that marketing isn’t just about pushing promotions, it’s about creating moments that matter.

• Less work, bigger results: AIQ’s automation meant a small team could execute at scale.

• More than just sales: Lifestyle-driven campaigns deepened brand loyalty beyond transactions.

Smart spending, massive ROI: Every dollar spent was optimized for high-impact, data-backed results.