Apex Trading is a wholesale cannabis platform that streamlines B2B ordering, inventory management, and communications between brands and retailers. It helps simplify the purchasing process and strengthens vendor relationships.
The integration between AIQ and Apex Trading enables brands and retailers to align wholesale activity with customer-facing marketing campaigns. Brands can support co-marketing initiatives, while retailers can use Apex Trading product and order data to power targeted promotions and drive sell-through.
Brand-Sponsored Campaigns: Launch AIQ-powered SMS and email campaigns featuring products ordered through Apex Trading, with brand funding and support.
Retailer Enablement: Automatically surface new or promoted brand products in AIQ for quick marketing activation.
Localized Promotions: Target customers by location when specific products land in-store or go live online after Apex Trading fulfillment.
Sell-Through Support: Run time-sensitive promotions based on inventory from Apex orders to drive customer demand.
Co-Branded Messaging: Distribute campaign assets from brands to retailers for unified customer outreach.
Campaign Performance Reporting: Track customer engagement and conversions from Apex-related campaigns within AIQ’s analytics suite.