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Mixto

Plastic card printing and fulfillment services

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About Mixto

Mixto is a cannabis data and analytics platform that delivers real-time, store-level insights for retailers and licensed producers across Canada. It helps businesses understand product trends, pricing, inventory movement, and competitive positioning.

AIQ & Mixto

The AIQ and Mixto integration connects retail marketing execution with market intelligence. By combining Mixto’s real-time analytics with AIQ’s customer engagement tools, retailers can make smarter decisions, optimize campaigns, and target audiences based on actual sales trends and category performance.

Use Cases

Market-Informed Campaigns: Use Mixto category and pricing insights to guide promotional strategies and campaign timing in AIQ.
Product Trend Targeting: Align AIQ email and SMS campaigns with top-performing SKUs or brands identified through Mixto.
Segmentation Strategy: Enhance audience segmentation by layering Mixto trend data over AIQ purchase behavior.
Brand Collaboration: Coordinate with LPs on co-marketing campaigns using Mixto performance metrics and AIQ distribution tools.
Retailer Benchmarking: Compare store performance via Mixto and adjust loyalty or messaging strategies in AIQ accordingly.
Inventory-Aware Messaging: Pair inventory intelligence from Mixto with real-time engagement in AIQ to avoid promoting out-of-stock items.