Mixto is a cannabis data and analytics platform that delivers real-time, store-level insights for retailers and licensed producers across Canada. It helps businesses understand product trends, pricing, inventory movement, and competitive positioning.
The AIQ and Mixto integration connects retail marketing execution with market intelligence. By combining Mixto’s real-time analytics with AIQ’s customer engagement tools, retailers can make smarter decisions, optimize campaigns, and target audiences based on actual sales trends and category performance.
Market-Informed Campaigns: Use Mixto category and pricing insights to guide promotional strategies and campaign timing in AIQ.
Product Trend Targeting: Align AIQ email and SMS campaigns with top-performing SKUs or brands identified through Mixto.
Segmentation Strategy: Enhance audience segmentation by layering Mixto trend data over AIQ purchase behavior.
Brand Collaboration: Coordinate with LPs on co-marketing campaigns using Mixto performance metrics and AIQ distribution tools.
Retailer Benchmarking: Compare store performance via Mixto and adjust loyalty or messaging strategies in AIQ accordingly.
Inventory-Aware Messaging: Pair inventory intelligence from Mixto with real-time engagement in AIQ to avoid promoting out-of-stock items.