Surfside is a cannabis-specific customer data and advertising platform that enables retailers and brands to run targeted, compliant ad campaigns across web, mobile, and connected TV. It combines audience segmentation, programmatic media buying, and real-time attribution.
The integration between AIQ marketing and Surfside connects your customer data and marketing campaigns for deeper insights and more effective advertising. With synced audiences and performance metrics, you can retarget known customers, optimize acquisition efforts, and close the loop on attribution—all while remaining compliant.
The integration between AIQ Ecommerce and Surfside connects your online storefront with Surfside’s audience and attribution tools. Retailers can sync ecommerce events to Surfside, enabling data-driven ad targeting and campaign performance tracking based on actual customer actions.
Audience Syncing: Automatically sync AIQ audience segments with Surfside to run targeted ad campaigns based on purchase behavior, loyalty status, or engagement history.
Retargeting Campaigns: Re-engage lapsed customers or abandoned carts across Surfside’s ad network using AIQ-driven segmentation.
Attribution Reporting: Track conversions from Surfside ads back to in-store or ecommerce purchases using AIQ’s attribution tools.
Lookalike Expansion: Use AIQ first-party data to build high-performing lookalike audiences within Surfside.
Brand Campaigns: Collaborate with brands to run co-marketing campaigns targeting shared customer segments across paid media.
Omnichannel Strategy: Extend your AIQ marketing beyond SMS and email with Surfside’s paid media reach, all driven by unified customer data.