Digital marketing strategies for cannabis
The Flower Agency is a full-service cannabis marketing agency specializing in holistic, compliant strategies. They offer programmatic advertising, SEO/SEM, social media, influencer marketing, content creation, connected TV, and CRM management to support brands and retailers.
This integration connects AIQ’s first-party customer data, purchase history, and loyalty insights with The Flower Agency’s strategic marketing and execution capabilities. Together, they power performance-driven campaigns that reach the right customers at the right time—while staying compliant.
Omnichannel Campaigns: Leverage AIQ audience segments—based on loyalty tiers, purchase frequency, or product behavior—to fuel targeted campaigns across programmatic, connected TV, search, social, email, and SMS.
Data-Driven Strategy: Use AIQ purchase and engagement data to identify audience segments worth investing in, onboarding prospects, and re-engaging high-value or lapsed customers.
Creative & Content Execution: Work with The Flower Agency to design and produce compliant visuals, copy, landing pages, and influencer partnerships optimized for AIQ-powered campaigns.
Integrated Attribution: Track how campaigns executed by The Flower Agency convert into real-world sales, using AIQ analytics and campaign attribution tools.
Rapid Optimization: Receive AIQ performance insights and channel-level metrics, enabling The Flower Agency to adjust ad spend, creative, and targeting in near real-time.
Compliant by Design: Combine AIQ’s secure data with The Flower Agency’s compliant media practices to run campaigns that meet evolving cannabis marketing regulations.