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AIQ has officially introduced a major evolution of its Loops media product: direct-to-menu destination URLs. This update fundamentally changes how cannabis advertising performs by connecting every impression directly to purchase inside retailer-owned environments.
For an industry long constrained by broken purchase paths and limited attribution, this marks a meaningful shift from awareness-only media to measurable, full-funnel performance.
For years, cannabis advertising has struggled to move beyond top-of-funnel exposure. Media impressions often stopped at awareness, forcing consumers to navigate away from retailer environments to complete a purchase.
The result was friction at the most critical moment in the buying journey — and little to no ability for brands or retailers to attribute media spend to real sales.
Without a direct, retailer-safe path to purchase, advertising dollars were difficult to defend and even harder to scale.
With this update, every Loops impression now dynamically routes consumers to the correct retailer menu, brand page, or product page, based on availability and location.
Instead of sending consumers somewhere generic — or worse, outside a retailer’s ecosystem — Loops now connects high-intent shoppers directly to the deepest possible point in the purchasing funnel.
This creates a seamless transition from interest to action while preserving retailer ownership of the customer journey.
Unlike traditional cannabis media networks, Loops operates entirely within AIQ’s owned and retailer-controlled surfaces, including:
Because these channels are already connected to verified cannabis consumers, Loops can deliver scale without sacrificing compliance, accuracy, or trust.
The result is media that doesn’t just generate clicks, it drives attributable transactions.
For brands, direct-to-menu routing unlocks something the cannabis industry has largely lacked: defensible performance.
Campaigns can now be measured from impression through purchase, enabling:
Instead of optimizing toward abstract engagement metrics, brands can finally optimize toward outcomes.
Retailers have historically been cautious with third-party media, largely due to concerns about traffic leakage and loss of customer control.
This update removes that friction entirely.
With Loops:
This alignment makes Loops a retailer-safe media channel that strengthens, rather than fragments, the digital shopping experience.
By combining verified consumers, owned communication channels, direct-to-menu routing, and full purchase attribution in a single platform, AIQ Loops establishes a new benchmark for cannabis advertising.
It’s not just media placement. It’s a performance channel designed to convert intent into revenue at scale.
The direct-to-menu Loops update is live as of January 15, 2026. AIQ will continue expanding its platform this month with the upcoming launch of Flows, a behavior-driven automation product designed to turn real-time customer actions into personalized engagement across channels.
