The holiday season is the most competitive stretch of the cannabis retail calendar. Retailers are running back-to-back promotions, shelves are packed, ecommerce menus are crowded, and customers are making fast purchase decisions with more options in front of them than ever before.
For brands, this is the moment where visibility determines velocity. If your products aren’t being seen by real, engaged shoppers at the exact moment they’re choosing what to buy, you risk getting buried, no matter how strong your product lineup is.
This is exactly why Loops is becoming the must-have brand growth tool in the AIQ ecosystem.
Cannabis has thousands of brands, and only a few break through the noise. Traditional paid media, programmatic ads, marketplaces, pricey event placements, rarely deliver meaningful attribution or access to actual verified buyers.
Even when brands do achieve visibility, it’s rarely in the environment where purchase decisions happen.
Meanwhile, shoppers are browsing loyalty dashboards, menus, email offers, texts, and in-app promotions every single day. That’s the real battlefield for attention and sales—and it’s exactly where Loops lives.
Rather than relying on broad, low-signal advertising channels, Loops places your brand inside the retailer’s highest-performing messaging and ecommerce surfaces. That means your campaigns are delivered to verified, opted-in cannabis shoppers already engaging with the retailer’s content.
Brand placements available today:
This is visibility with intent behind it.
During November and December, retailers see massive spikes in traffic across menus, loyalty messages, and promo-heavy campaigns. Customers shop more frequently, browse longer, and discover new products at higher rates.
But with so much noise, customers default to what they recognize.
Loops ensures your brand becomes one of those immediate recognitions, consistently and repeatedly, across the channels customers trust most from their favorite retailers.
Loops was designed specifically for the cannabis journey, not borrowed from legacy ad tech. That means placements are compliant, attribution-ready, and tied directly to real purchase data.
You’re not buying banner ads. You’re buying high-intent moments inside the retailer’s own digital ecosystem – moments that influence what ends up in the customer’s cart.
For the next 6–8 weeks, customers will be:
Every one of these touch points is an opportunity for your brand to appear, influence, and convert.
Loops makes those appearances possible without any heavy lifting from the retailer or brand teams. You choose the message. Retailers approve the placement. AIQ delivers it across the most impactful surfaces.
As AIQ deepens its integration of Terpli, Loops will evolve into an even more powerful brand channel. Future placements will live inside interactive, AI-powered product recommendations, helping customers discover your SKUs at the exact moment they ask questions like:
This is the future of brand visibility: contextual, conversational, and tied directly to purchase intent.
Loops gives brands a holiday advantage that no other cannabis advertising solution can offer: placement inside real retailer campaigns, real retail channels, and real customer buying paths.
With Loops, your message isn’t a banner ad, it’s part of the customer journey.
If you’re heading to MJBizCon, we’ll be there all week talking about Loops, holiday retail performance, and how brands can break through in a crowded, fast-moving market.
Whether you're a retailer or a brand, AIQ offers the tools, intelligence, and partnership to help you grow.
At MJBizCon, our team will be offering:
Stop by the booth, meet the team, and see how Loops fits into your growth strategy for 2025.
