Big moments in retail create an excellent opportunity for marketers to plug and play holiday promotions into customer win-back campaigns, serving as a temporary replacement for your original discounts. This is an especially smart tactic if your holiday sales are steeper than your win-back offers.
Big retail sales are also a great time to launch customer win-backs if you haven't already.
Win-back campaigns are one of the most valuable tools retailers have to combat customer loss. They also can be one of the largest investments into discounts across a retailers entire rewards library.
Key Principles of Successful Activations:
With AIQ Analytics , users are able to clearly see the varying levels of shopper engagement through our Lifecycle Distribution Chart. This separates customers into four segments based on each individual shoppers buying patterns.
Two purchase timeline
*Two purchase timeline is the period of time between the customers first and second purchase.
Retailers can leverage these segments to directly target at-risk customers with automated win-back offers via AIQ Campaigns.
Marketers who lack this level of insight traditionally structure win-back campaigns on set time-frames, using a 30-60-90 day model for customer segmentation.
Anytime a customer hasnt returned to shop within these time frames, theyre eligible to receive steep win-back rewards. This means that regardless of purchasing habits, a customer who regularly shops every ~30 days could receive a win-back offer after one month of zero visits.
This is why its imperative that retailers base their win-back strategies on customers individual purchasing patterns as opposed to pre-set attribution windows applied as a blanket to all customers.
By leveraging AIQs highly intelligent and individualized timing metrics, retailers are able to produce considerable results from their win-back campaigns:
Remember, the key to a successful win-back campaign is to give past customers a compelling reason to return to your store.
With AIQ, retailers have the power to deploy highly targeted campaigns that are perfectly timed to your customers individual purchasing cycle. By eliminating over-spend, users can reallocate campaign spend to use for stronger, more compelling offers or incentives.
