Introducing the new Retail Analytics experience in AIQ

Great retail decisions start with clear, reliable data.

As operators continue to grow, scale, and compete in increasingly complex markets, having immediate access to accurate insights isn’t just helpful, it’s essential.

That’s why we’ve refreshed the retail analytics experience in AIQ.

Today, we’re introducing a faster, more intuitive, and more reliable way to understand your performance across every part of your business, from orders and customer behavior to loyalty, staff performance, and beyond.

Built to deliver clarity the moment you log in, the new analytics experience gives your team the confidence to move quickly, act decisively, and drive smarter outcomes.

A single source of truth for your retail performance

The new retail analytics experience is designed to do one thing: give you clarity you can trust.

More accurate, reliable data

We’ve improved how data is pulled, processed, and displayed, so what you’re seeing reflects what’s actually happening in your business.

This isn’t just about better reporting. It’s about rebuilding trust in your data as a true source of truth.

Smarter filtering that actually makes sense

We’ve standardized filtering across the entire experience.

  • Clear, consistent date pickers
  • Filters applied at the chart and table level
  • No more guessing what your selections are impacting

The result: faster answers, fewer mistakes.

Cleaner, more intuitive visualizations

We simplified how data is presented so you can actually interpret it.

  • Reduced and intentional use of color
  • Improved chart scaling
  • Better organization across sections

Less noise. More signal.

A more intuitive way to explore your data

Instead of overwhelming tables and duplicated views, we’ve streamlined how you navigate insights.

  • Nested data drawers replace cluttered tables
  • Improved comparison reporting across time periods
  • Clearer organization across Orders, Lifecycle, Loyalty, Demographics, and Staff

Everything is easier to find, easier to understand, and easier to act on.

Deeper visibility across your business

The updated experience gives you a more complete view of performance across key areas:

  • Orders: revenue trends, product performance, and transaction insights
  • Lifecycle: understand customer retention, churn, and reactivation patterns
  • Loyalty: track member behavior, opt-ins, and engagement
  • Demographics: better understand who your customers are

Each section is designed to move beyond reporting, and into decision-making.

Designed to increase adoption and drive action

Analytics only matters if your team actually uses it.

This refresh reduces friction, improves clarity, and makes insights immediately actionable, so teams can move faster without needing to interpret complex reports.

It also brings analytics in line with the rest of the AIQ platform, creating a more cohesive and consistent experience across every tool.

What’s changing

As part of this update:

  • Predictive analytics and staff insights have been deprecated
  • Actions and conversions data now live within campaign reporting
  • Loyalty reporting is now more clearly structured within the platform

From data to decisions

Retail moves fast. Your analytics should keep up.

The new AIQ retail analytics experience is built to give you immediate clarity, reliable data, and insights you can act on, without the friction.

Because better data doesn’t just inform decisions.

It drives revenue.

Katie Howe

Katie Howe is the voice behind AIQ’s marketing content, blending strategic insight with a knack for storytelling. With a background in brand development and customer engagement, she’s passionate about helping retailers and brands unlock the full potential of their data and campaigns. When she’s not writing, Katie’s likely exploring new cities, testing recipes, or browsing bookshops.

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