Loops captures demand. Flows converts it. See how AIQ is building the future of retail performance.

Retail marketing has no shortage of impressions. What it’s been missing is a clear, measurable path from visibility to purchase.

AIQ Loops was built to solve that exact problem.

Loops places brand advertising directly inside retailer-owned digital environments, menus, campaign landing pages, ecommerce experiences, and other high-intent touchpoints where shoppers are actively deciding what and where to buy. These aren’t passive placements designed for awareness alone. They’re built to capture demand at the moment it matters most.

And now, with the introduction of destination URL tracking, every Loops impression can be tied directly to action, routing shoppers to the correct retailer menu, brand page, or product page and creating a clear path from interest to purchase.

That’s a meaningful shift in how retail media works.

Why Loops works differently

Traditional digital advertising often stops at the click. Performance is measured in impressions and traffic, not outcomes. In retail, that gap is costly.

Loops closes it.

By operating inside retailer-owned environments, Loops ensures that brand visibility never pulls shoppers away from where transactions actually happen. Instead, it reinforces the retailer experience while giving brands programmatic scale, verified audiences, and direct routes to purchase.

With destination URL tracking now live, Loops delivers:

• High-intent visibility where shoppers are already buying
• Direct routing to the deepest possible point in the purchasing journey
• Clear attribution from impression to on-site action
• Performance media built for retail realities, not generic ad metrics

Every click lands somewhere intentional. Every impression has a job to do.

Demand capture is only the beginning

Capturing attention is critical,but it’s only the first step.

Once a shopper clicks, what happens next matters just as much. That’s where AIQ’s next phase comes into play.

Coming this quarter, AIQ will introduce Flows, our upcoming automation and journey-orchestration layer designed to convert captured demand into long-term customer value. While Loops focuses on placing the right message in front of the right shopper at the right moment, Flows will focus on what happens after engagement—how shoppers are guided, re-engaged, and converted over time.

Together, Loops and Flows represent a connected approach to retail growth:

• Loops captures high-intent demand inside retail environments
• Flows turns that demand into structured, measurable journeys
• Brands and retailers gain visibility, action, and continuity across the funnel

This isn’t about adding more tools. It’s about removing friction between attention and outcome.

Built for real retail performance

Retailers and brands are under increasing pressure to prove ROI, protect customer trust, and drive measurable growth without sacrificing control. Loops was built with those realities in mind.

By keeping advertising native to retailer environments and tying exposure directly to action, Loops creates a performance channel that works for everyone involved, brands, retailers, and shoppers alike.

And with Flows launching soon, that performance won’t stop at the click. It will continue through the entire customer experience.

From visibility to purchase to retention, AIQ is connecting the full retail journey. 

Discover what’s coming: AIQ Flows

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