‍Making brand visibility intentional, not accidental

For too long, brands have depended on retailers to surface their story, or on external advertising that rarely connects back to actual purchase behavior. Loops eliminates that friction by embedding brands directly into the customer journey.

It gives brands a new level of control. It gives customers a clearer understanding of what makes each product unique. And it gives retailers a structured way to collaborate without added operational lift.

Loops isn’t another ad channel. It’s a unifying visibility engine designed to strengthen the retailer–brand ecosystem and increase shared performance.

This is top-of-funnel visibility with purpose. And it’s now accessible at scale for cannabis brands, exclusively within the AIQ platform.

Top-of-funnel visibility where it matters most

Brands are fighting for attention across crowded shelves, fragmented menus, and unpredictable retailer support. Most marketing channels sit outside the buying moment, leaving brands unable to meaningfully influence customers as they scroll, compare, and decide.

Loops changes that.

It gives brands something they rarely get: direct visibility inside retailer-owned channels, right at the point of intent. Whether shoppers are browsing a menu, opening a promotion, scrolling a mobile app, or interacting with an AI sales assistant, Loops places brand storytelling directly into those high-impact touchpoints.

This is visibility with purpose, not chance.

Why brands choose Loops

• Appear in SMS, email, in-app, and ecommerce placements
• Reach customers at decisive, high-intent buying moments
• Access impression-based visibility with measurable impact
• Deliver education and storytelling within retailer workflows
• Build influence before a purchase is made

What brands gain

• Impression-based insights for clear performance evaluation
• Better retailer alignment with predictable, repeatable execution
• Smarter targeting that meets shoppers where they already are
• Consistent visibility across markets with standardized placements

Loops allows brands to replace inconsistent exposure with structured, scalable, cross-market visibility. It makes brand presence intentional, not accidental.

Unifying retail–brand collaboration

Retailers and brands share the same goal: influence purchase decisions with clarity, speed, and measurable impact. But until now, their workflows, channels, and data have lived in separate worlds, creating inconsistent visibility for brands and operational strain for retailers.

Loops brings both sides into one ecosystem. It’s a single performance engine that aligns goals, accelerates execution, and closes the longstanding collaboration gap.

How loops powers the collaboration cycle

1. Retailers accept placements with no added lift
2. Brands identify priority SKUs and campaigns
3. Customers see targeted, high-intent messaging
4. Brands receive impression-based reporting
5. Retailers monetize placements and strengthen partnerships

Loops closes the loop, giving both brands and retailers a unified way to execute, measure, and scale. And for brands specifically, this represents a breakthrough: intentional visibility right where decisions are made.

How retailer-side innovation strengthens outcomes for brands

While Loops delivers direct value to brands, its power is amplified by what it unlocks for retailers. When retailers can manage, monetize, and control their digital real estate easily, brand placements become more consistent, more valuable, and more scalable.

Why retailers use Loops

• Monetize placements in SMS, email, in-app, and ecommerce channels
• Feature vendor campaigns without operational overhead
• Promote in-house brands and exclusive drops
• Highlight weekly specials and time-sensitive promotions
• Announce events, seasonal initiatives, and educational content
• Extend social storytelling into owned channels
• Manage all placements from one simple dashboard

What retailers gain

• Incremental revenue
• Faster, more consistent promotional execution
• Centralized control across all outbound channels
• Stronger vendor relationships
• Fewer manual updates and less operational strain

For brands, this matters. Retailers who benefit from Loops rely on it. They engage more frequently. They accept placements more consistently. And they support brand visibility with far less friction.

When retailers win, brands win.

AIQ Loops: Redefining brand visibility in cannabis retail 

The retail customer journey is busy, fast, and increasingly digital. Loops ensures brands don’t get lost in the noise. By giving brands a structured, measurable, and high-intent presence inside retailer ecosystems, it redefines how influence is built, and how decisions are shaped.

Loops isn’t just another ad channel. It’s a unifying engine for brand visibility, retailer collaboration, and shared performance.

Learn how loops connects your campaigns to real shoppers in real time with AIQ Academy