AIQ: the ultimate loyalty points ecosystem

A new standard for loyalty, connecting points to automated journeys, powered by AIQ Flows

Loyalty today is no longer just about points for purchases. It is a growth engine that fuels retention, engagement, and long-term customer value. Yet most loyalty platforms are still built for a world that no longer exists.

Most POS-based loyalty systems restrict earning to the register. They cannot reward engagement outside of transactions, cannot adapt to different customer behaviors, and cannot scale beyond basic discounts. There is no flexibility to shape logic, no way to incentivize opt-ins meaningfully, and no connection between loyalty activity and what happens next.

AIQ was built to change that.

AIQ’s loyalty points engine is designed to adapt to your business, power your marketing, and turn customer behavior into automated action across the entire lifecycle.

A configurable loyalty system built for modern retail

With AIQ, points are not just a balance on an account. They are a signal. Every point earned reflects intent, engagement, and opportunity.

AIQ gives retailers full control to design loyalty programs that reward the behaviors that actually drive growth, whether that is opting into messaging, shopping specific categories, visiting at certain times, or engaging with campaigns.

Reward beyond the transaction

AIQ allows retailers to reward customers for more than just spending money.

• Points accrual by opt-in status: customers earn points only when they are opted into SMS, email, or push, turning loyalty into a driver of reachable audience growth.
• Points modifiers: apply earning multipliers based on time of day, product category, store location, customer status, or promotional windows.
• Collectible codes: create gamified earning opportunities tied to in-store visits, events, or digital campaigns.

Traditional POS loyalty programs cannot support this level of flexibility. AIQ makes loyalty configurable without development work and without sacrificing control.

Built-in protection for your budget and your brand

A powerful loyalty program also needs guardrails. AIQ includes operational controls that protect both customer trust and financial liability.

• Purchase protection: points are automatically removed if an order is voided or refunded.
• Points freeze windows: accrual can pause when customers opt out of communication or fall out of compliance.
• Expiration logic: define when points expire based on inactivity or time since earning. Understand the difference between modern logic and FIFO by downloading our Points Expiration Guide.
• Manual adjustments: grant or revoke points instantly to resolve issues or reward top customers.

This ensures loyalty remains clean, transparent, and financially sound.

Smarter redemptions with FIFO logic

AIQ uses first-in, first-out points logic to simplify redemption and expiration for both customers and operators, having it be the default for point structure in-platform. 

With FIFO logic:

• Points are redeemed in the order they are earned.
• Older points expire before newer points.
• Customers clearly understand how their balance is used.
• Finance teams maintain predictable and transparent liability tracking.

This removes confusion, reduces support friction, and creates a healthier loyalty ecosystem. Explore more on FIFO, what it means, and how it works: smarter loyalty expirations with FIFO (First-In, First-Out).

Loyalty data that actually powers action

AIQ loyalty data does not stop at reporting. It directly fuels segmentation and automation.

With AIQ Audiences, customers can be segmented based entirely on loyalty behavior, including:

• High point balances with no recent activity
• Points nearing expiration
• Low balances combined with missing opt-ins
• Customers who earned points through specific modifiers or promotions

Once segmented, these audiences can automatically trigger Flows that respond in real time to customer behavior.

Examples include:

• Expiration reminder flows that drive redemptions
• Tier-based incentive flows for high-value members
• Win-back flows for disengaged point holders
• Follow-up flows tied to in-store or campaign-based earning events

Points are no longer just rewards. They become the logic that determines what happens next.

From points to journeys: loyalty that moves customers forward

AIQ connects loyalty directly to lifecycle marketing through automated Flows, live February 2026 in-platform. 

Here’s what introducing Flows into your loyalty eco-system means: 

• When points are earned, Flows can launch onboarding, education, or upsell journeys
• When points sit unused, Flows can re-engage customers before they lapse
• When points are about to expire, Flows can create urgency and drive action automatically

This is where loyalty evolves from a retention tool into a full lifecycle engine.

A loyalty system designed to scale

AIQ’s points engine supports growth across every channel and every stage of the customer journey.

• Grow opt-ins without blanket discounts
• Incentivize engagement, not just spending
• Protect budget through automation and logic
• Identify churn risk and opportunity in real time
• Connect loyalty behavior directly to measurable outcomes

Unlike stitched-together integrations, AIQ connects points, segmentation, automation, and performance inside one cohesive retail system designed to work together natively.

Ready to rethink what loyalty can do?

If your loyalty program only rewards purchases at the register, you are missing most of the opportunity.

AIQ helps retailers build loyalty programs that do more than retain customers. They drive engagement, power automation through AIQ Flows, and trigger real-time journeys based on points activity, opt-ins, redemptions, and behavior.

Explore AIQ Loyalty or connect with your customer success team to see which features and Flows capabilities you already have access to and how to put them to work.