It's 4 PM on Black Friday. The parking lot is full, budtenders are slammed, and your phone won't stop ringing. Your marketing manager just realized the email that went out this morning is promoting a product you sold out of at 11 AM.
It’s the paradox every retailer knows — when sales peak, so does chaos. The weeks that matter most for revenue are the same weeks your team has the least bandwidth to execute. So you work harder: updating the website, fielding signage requests, and building tomorrow’s campaign in between store calls.
There’s a better way. What if your busiest marketing periods required less work?
Peak seasons are the highest-stakes moments in cannabis retail. Thanksgiving Week, 4/20, and the holidays bring the most traffic and the least time to manage it.
Most retailers follow the same cycle: build separate email campaigns, update SMS landing pages, refresh website placements, adjust in-store screens, and coordinate timing across channels. Each promotion repeats the process. During peak weeks running multiple offers, the workload multiplies fast.
The result is a trade-off no team should face: limit campaign volume to match bandwidth or stretch resources to the edge. That’s where the real cost shows up—missed revenue, inconsistent messaging, and lost opportunities when demand is at its peak.
AIQ Loops removes that burden. One upload activates campaigns across every digital touchpoint, turning the busiest weeks of the year into the most efficient.
Loops introduces a single-input, multi-channel system for retail marketing campaigns.
Campaign creation
Upload one creative asset. Define your promotion details, target channels, start and end dates, and any audience parameters. This becomes your master campaign.
Automated distribution
Loops activates your campaign across selected channels (and new ones as they’re added):
In short, one upload replaces hours of manual work.
Ongoing management
Monitor real-time impressions and clicks from your AIQ dashboard. To update a live campaign, deactivate it, make changes, then reactivate. This keeps your workflow clean and consistent across placements.
Loops supports the promotional strategies that drive peak season performance. Retailers use the platform to execute campaigns that would be difficult to coordinate manually during high-traffic periods.
Promotional calendar front-loading
Plan once, automate everything.
Load your complete peak season calendar in advance. If you know you're running Green Wednesday & Black Friday doorbusters, Cyber Monday flash sales, holiday gift guides, and year-end clearance events, schedule all campaigns before the season begins. Loops handles activation and deactivation automatically while your team focuses on operations and customer service.
Dynamic inventory response
Update every channel in minutes, not hours.
Peak seasons create rapid inventory shifts. A promoted product sells out, or you need to spotlight slow-moving seasonal items. With Loops, updating your active promotions across all channels takes minutes, not hours. This responsiveness protects you from promoting out-of-stock items or missing opportunities to move priority inventory.
Brand partner coordination (coming soon!)
Simplify co-marketing when it matters most.
Cannabis brands often coordinate product launches or promotional windows with retail partners during peak periods. Loops simplifies this execution with Brand placements. You activate co-marketing campaigns across your digital real estate without building separate channel-specific assets. This makes brand partnerships more operationally feasible during your busiest weeks.
Loyalty and app growth initiatives
Maximize engagement while traffic is highest.
Peak seasons bring high-intent shoppers who are ideal candidates for loyalty programs and mobile app adoption. Loops lets you run these enrollment campaigns alongside product promotions without adding to your team's workload. One campaign encouraging loyalty sign-ups reaches customers across every touchpoint automatically.
Loops provides full impression-to-click tracking across every placement. During peak seasons with multiple campaigns running, this visibility answers key questions:
This data informs your strategy in real time. You can see what’s resonating while campaigns run and use those insights to inform future activations, instead of waiting until the season ends to analyze performance.
Retailers using Loops see up to 6× higher engagement on dynamic promotional placements compared to static menus. Coordinated, timely messaging across multiple touchpoints consistently earns more customer attention during high-traffic periods.
Preparing early sets your team up for smooth execution when traffic rises. A focused setup builds a repeatable system that supports every major retail moment.
Build a reusable creative template
Create one versatile asset that works across your app, website, email, and SMS. Keep messaging clear and focused on a single high-value action. This becomes the foundation for every future campaign.
Launch your first Loops campaign
Choose your channels, set start and end dates, and activate the campaign. Loops maintains delivery automatically so your team can stay focused on in-store operations and customer support.
Refine with data
Track impressions and click data to see what captures attention. Use these insights to strengthen performance with each new activation.
Even one early setup can save dozens of hours when the holidays hit.
Peak season marketing shouldn’t force a trade-off between campaign volume and team capacity. With AIQ Loops, one upload powers every channel, automations handle timing, and performance data guides what comes next.
Retailers can finally focus on serving customers instead of managing endless updates. The result is smarter, faster, and more consistent execution when it matters most.
Simplify your next busy season.
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