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West Paschal of Alpine IQ  discusses cannabis retail and the urgent need for retailers to truly understand their customers through smarter data use. He explains the pitfalls of relying solely on traditional marketing channels, which often fail in the unique landscape of cannabis. West argues that a deeper, more personalized approach to customer engagement is not just an option but a necessity for success. He shares how segmentation, meaningful loyalty programs, and multi-channel communication can radically improve customer retention and overall business health. This episode is a must-listen for anyone looking to stay ahead in the competitive world of cannabis retail.

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