Retail marketing doesn’t break down because teams lack channels. It breaks down when those channels don’t connect.

Ads drive traffic, but that traffic lands in disconnected experiences. Customer data lives in one system, messaging in another, and conversion happens somewhere else entirely. As a result, visibility is easy to measure, but impact is not.

The future of retail performance depends on one thing: a connected retail stack that links discovery, action, and follow-up into a single lifecycle.

That’s exactly where AIQ Loops and AIQ Flows work together.

The modern retail problem: attention without continuity

Most retail stacks are built in pieces. Media platforms optimize for impressions. Ecommerce tools focus on checkout. Messaging tools operate after the fact. Each tool may work well on its own, but they rarely share context.

The result is a broken customer lifecycle:

• Shoppers see ads, but there’s no clear path to action
• Clicks happen, but intent is lost after the visit
• Follow-up messaging lacks behavioral context
• Performance is measured in silos instead of outcomes

A connected retail stack solves this by ensuring every stage of the journey informs the next.

Loops: capturing demand where buying decisions happen

AIQ Loops is built for the first critical stage of the lifecycle: demand capture.

Loops places brand advertising directly inside retailer-owned digital environments, including:

• SMS & email campaign landing pages
• Ecommerce category & homepages
• In-app placements
• Terpli AI Sales Agent

All where shoppers are actively deciding what and where to buy. These are high-intent moments, not passive awareness placements.

With destination URL tracking now live, Loops connects every impression to a meaningful next step by routing shoppers directly to:

• Retailer ecommerce menus
• Brand pages within retail ecommerce environments

This ensures discovery happens inside trusted retail spaces and that traffic is delivered to the right retail context, not generic landing pages.

Loops does not end at awareness. It creates a measurable bridge between visibility and in-store or online buying intent.

Why destination URL tracking changes the lifecycle

Before destination URL tracking, many retail ads stopped at clicks. Performance ended where intent began.

Now, Loops closes that gap by ensuring:

• Every impression is tied to a retail destination
• Shoppers land inside environments where purchase decisions are made
• Brands and retailers can attribute engagement to real retail action

This is the foundation of a connected lifecycle. But capture alone isn’t enough.

Flows: converting captured demand into action

Coming February 2026 to the AIQ platform 

Once a shopper arrives inside a retail environment, the experience needs to adapt to behavior in real time. Not every shopper is ready to buy immediately, and not every follow-up should look the same.

That’s where AIQ Flows takes over.

Flows turns captured demand into conversion by triggering automated, event-driven journeys across owned channels like email, SMS, and wallet-based experiences. These journeys respond to real behaviors such as browsing, engagement, inactivity, or repeat visits.

Instead of static campaigns, Flows enables:

• Personalized follow-ups based on shopper behavior
• Timely messaging that aligns with intent
• Automated lifecycle progression without manual intervention

Flows doesn’t replace Loops. It extends it.

The handoff: where the connected retail stack comes together

The real power of the connected retail stack is not in Loops or Flows individually. It’s in the handoff between them.

Loops captures demand by placing performance media inside retail environments and routing shoppers to the right ecommerce context.

Flows picks up from there, using behavioral signals to guide shoppers forward through conversion, retention, and repeat engagement.

Together, they support the full customer lifecycle:

• Discovery happens where decisions are made
• Action is measurable and attributable
• Follow-up is personalized and automated
• Retention is built into the system, not bolted on later

This is what modern retail performance looks like.

From campaigns to lifecycle strategy

Retail teams don’t need more disconnected tools. They need systems that work together by design.

By connecting Loops and Flows, AIQ enables a retail stack where:

• Media drives real retail outcomes
• Customer journeys stay intact across channels
• Performance is measured from impression to conversion to retention

From attention to action to long-term value, the connected retail stack ensures nothing gets lost in between.

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