/ A Green Alternative
As a multi-store retailer, A Green Alternative (AGA) prides itself on tailoring each location’s menu, deals, and inventory to the needs of its local community. But beyond product variety, AGA’s mission is clear: deliver the best customer service and the most knowledgeable staff in the industry.
• Notify customers about new products and deals in real time
• Personalize messaging based on individual shopping behaviors
• Use loyalty rewards to incentivize repeat business and long-term retention
60-Day Performance Overview (June 1 – July 31, 2024):
These results highlight how AIQ’s multi-channel engagement strategy transformed A Green Alternative’s customer experience, turning marketing automation into a powerful revenue driver that didn’t just increase engagement – it directly drove sales.
Instead of relying on broad, one-size-fits-all marketing, AGA leveraged AIQ’s segmentation and automation tools to create hyper-targeted campaigns that increased customer engagement and drove measurable revenue growth.
Multi-channel campaign execution: AIQ’s Marketing Campaigns, Discounts, and Audience Segmentation allowed AGA to deliver the right offer to the right customer at the right time.
Loyalty as a growth engine: IQ’s Loyalty App & Wallet made it easy to reward returning customers while tracking their shopping habits to refine future promotions.
Win-back automation for customer retention: AIQ’s Automated Win-Back Campaigns helped re-engage lost customers, achieving a 24% conversion rate on lapsed customer outreach.
Customer feedback for data-driven decisions: AIQ’s Surveys and Reviews provided direct insights from customers, allowing AGA to continuously improve their service and offerings.
1. Win-back campaigns: re-engaging lapsed customers
AGA leveraged AIQ’s automated segmentation and re-engagement tools to target customers who hadn’t shopped in a while.
• Campaign Conversion Rate: 24%
• Impact: These campaigns brought customers back into stores, reinforcing why retention is just as important as acquisition.
2. SMS as a revenue driver: 52% of sales triggered by texts
With 52% of revenue generated after a text message, AIQ’s automated SMS campaigns ensured AGA stayed top-of-mind for customers.
• Personalized product alerts based on shopping history
• Timely discount notifications to encourage impulse purchases
• Loyalty reward reminders to boost engagement
3. Email as a key engagement channel: 24% of sales driven by email
While SMS drove immediate engagement, AIQ-powered email campaigns played a crucial role in building long-term relationships with customers.
• Personalized recommendations based on past purchases
• Exclusive promotions for loyalty members
• Ongoing educational content to reinforce AGA’s industry expertise
Before launching, AGA’s leadership already understood the power of AIQ’s loyalty and marketing platform. By choosing AIQ over other CRM’s, AGA was able to:
• Unify all marketing efforts under one platform—saving time and resources
• Automate key customer engagement touchpoints to improve retention
• Increase sales without increasing marketing overhead
• AIQ’s segmentation tools kept AGA’s messaging relevant, personalized, and effective.
• Automated win-back campaigns proved customer retention can be as valuable as acquisition.
• 52% of revenue being tied to SMS outreach demonstrated the importance of timely engagement.
• AIQ’s loyalty program reinforced long-term customer relationships and increased repeat purchases.