/ Ecommerce SEO
How AIQ helped a client increase revenue via a +49% increase in organic search traffic
* 90 days of using AIQ Ecommerce's SEO Menu (results on Google)
The spotlighted AIQ client is a U.S. multi-state operator, with dispensaries in five states including Illinois, Michigan, Massachusetts, New Jersey, and Ohio.
This customer came to us wanting to make their menu data work for them and enhance their online presence to capture valuable organic search traffic. In order to do this, AIQ ecommerce implemented a new menu system using product-led SEO strategies to programmatically create thousands of optimized product pages on their website.
This cannabis operator was previously using an embedded iFrame menu solution. Since search engines consider the content in iFrames to belong to another website, the content inside was not indexed or available to appear in Google’s search results, resulting in zero dispensary SEO benefit. This is true of many other menu options: they do not help you drive new traffic to your website.
With iFrames, cannabis retailers get zero product based SEO value because the products do not live on their website. AIQ Ecommerce developed a dispensary software system to allow Google to properly crawl and index product pages. When the client switched to our SEO menu, their search traffic increased by 49% from the previous period (May - July vs February - April).
With AIQ Ecommerce's SEO menu, every product, brand, and category becomes indexable and helps you rank in search results for the most searched cannabis keywords. This increase in traffic translates to increased revenue.
Over the 90 day case study, 54% of online revenue for the dispensary client was from organic search, that traffic amounted to $43.5m in sales.
From the month of May to June, the customer saw an 7.5% increase in revenue and an additional 8.3% increase in revenue from June to July.
*Values previous to May were not traceable as this was pre-SEO menu.
*Note: Operator added an additional location which also contributed to the YoY increase. No other stats are affected by the additional location.
Before May, this cannabis retailer had very little traffic from strain related search terms. We took a look at all traffic from queries with "strain" in the term to give a glimpse into their total strain related traffic.
After launching the AIQ Ecommerce SEO menu in May, they saw an immediate 3,000 clicks for all queries with "strain" in the term for the month of May. There was an additional 79% increase in June and a 32% increase in July.
If we were to break down just the traffic from queries with "strain" vs. the cost of our menu solution for the client over the 3 month period, you'd get to a ROI of 626%.
Similar to the strain names, this customer had almost no traffic from other product related searches prior to launching the AIQ Ecommerce SEO menu. In May 2022 clicks for queries with "gummies" in the search term start to show up and gradually increase over time.
These queries are comprised of hundreds of different search terms related to gummies, including brands like 'Wana gummies' and 'Wyld gummies.' Many searches are also strain or flavor related, for example: 'apple pie gummies,' 'durban poison gummies', or 'indica gummies'.
A more encompassing way to look at ROI is via revenue attributed to organic traffic landing pages for things like strains, brands, and categories. This can be easily seen in Google Analytics due to the URL structure of AIQ Ecommerce's SEO menu.
Product-led SEO can be a game changer for dispensaries and cannabis e-commerce. This was only the first 90 days and we're just getting started!
Since launching our SEO menu, we've already made several updates to the core product and will continue to monitor and improve our solutions side by side with our clients. Want to learn more? Join us and let our cannabis software work for you.
Hey 👋, we're back for a 6 month update and we're happy to report that the numbers kept climbing 🚀!
Here's an update to our top stats after 6 months of using AIQ Ecommerce's SEO Menu (results on Google):
(90 days was +49%)
(90 days was $44M)
(90 days was +223%)
With customer attention at an all time low, a prospective customer might bounce if they are presented with a slow, poor digital experience.
With AIQ Ecommerce's faster, more performant menu, this client was able to better retain customers as evidenced by the improvement in bounce rate. Compared to the previous 6 months using an iFrame menu, the client saw a 50% reduction in bounce rate on an AIQ Ecommerce SEO menu.
The client saw a nice bump in their average session duration. The benchmark average ecommerce session duration is about 2m.
We saw the numbers continue to increase after the first 90 days. Here's some updated 6 month stats.
Product related searches continued to climb. Strain-related search traffic started to level off a bit over time, while "gummies" is reaching for the stars!
