/ Legacy Liquor
Legacy Liquor aimed to enhance customer engagement through its event series, “Taste of Legacy.” However, they faced challenges in effectively segmenting customer data and lacked the resources to implement targeted marketing strategies that could maximize promotional reach and measure impact.
• Improve Customer Segmentation: Use purchase data to create targeted segments aligned with their “Taste of Legacy” events.
• Boost Event Engagement: Launch tailored campaigns to attract and engage customers likely to attend.
• Measure and Refine Impact: Analyze post-event data to optimize future strategies and increase sales.
Legacy Liquor partnered with AIQ to leverage its advanced customer segmentation tools, targeted marketing campaigns, and in-depth analytics. The collaboration allowed Legacy Liquor to execute a more personalized marketing approach.
Pre-Event Strategy
Legacy Liquor segmented its customers into targeted groups most likely to buy specific product categories, such as wine, cognac, and whiskey. Using AIQ Campaigns, they launched a tailored email blast promoting the “Taste of Legacy” event.
Post-Event Strategy
After the event, AIQ’s analytics were used to assess the impact of attendee engagement on sales, allowing Legacy Liquor to refine its marketing approach based on real data insights.
Blast on February 1, 2024, targeting customers likely to buy wine, cognac, and whiskey:
February 1 - March 1, 2024
AIQ’s data-driven approach enabled Legacy Liquor to better engage its customer base, optimize promotional efforts, and significantly enhance sales through personalized marketing. This partnership has set the foundation for ongoing targeted campaigns and personalized customer experiences.