How Social Cannabis used AIQ to build a culture-driven, loyalty-first marketing strategy

+49k

new loyalty signups

(Jan 2024 – Jan 2025)

82k+

active loyalty members

87%

Revenue from Loyalty members

Goals

Social Cannabis had a vision: build a brand that thrives on culture, community, and connection – rather than just discounts. Being a new retailer in a competitive market, standing out required more than just great products.

They needed a strategy that would turn first-time buyers into lifelong brand advocates, while ensuring every marketing dollar worked smarter, not harder.

The loyalty revolution: A data-driven approach with AIQ

At the core of Social Cannabis’s success is its loyalty program, fueled by AIQ’s signup forms, audience segmentation, and multi-channel campaigns. Instead of chasing one-off transactions, Social Cannabis built a self-sustaining ecosystem. One where loyalty members drive nearly all engagement and revenue.

“With AIQ, Social Cannabis has set itself apart in a discount-driven market by focusing on the customer. By leveraging AIQ’s platform, we are able to connect with our audience in ways that resonate with their values, preferences, and lifestyle.”

Johari Rahim, Co-Founder of Social Cannabis

Results

• +49,700 new loyalty signups (Jan 2024 – Jan 2025)
  
• 82,000+ active loyalty members
  
• 87% of total revenue comes from loyalty members
  
• Nearly 100% of active subscribers (email/text) are loyalty members

What does this mean?
Every message sent isn’t just a marketing effort – it’s an investment in high-value, returning customers.

The power of personalization: How AIQ turned engagement into sales

Once customers joined Social Cannabis’s loyalty program, the real magic happened. AIQ’s automated campaigns nurtured those relationships, keeping customers engaged and driving predictable, scalable revenue.

When an email was opened → 14.5% of total revenue followed
When a text was sent → 17% of total revenue followed
When an email was sent → 61% of total revenue followed

‍This proactive, behavior-driven engagement strategy ensured that customers weren’t just receiving messages – they were acting on them.

The $7.5M impact: AIQ’s multi-channel strategy in action

Social Cannabis didn’t just send messages; they optimized every touchpoint for maximum impact. With AIQ’s multi-channel automation, they could deliver the right message, at the right time, to the right audience.

Campaign performance (Jan 2024 – Jan 2025)

• Total ranking keywords on Google increased from 7,600 to 17,000
  
• Total impressions on Google increased 23% from 3.2m to 4m
  
• CTR jumped 33% due to 5.5% improvement in average rank positions across all keywords
  
• Total clicks from Google up 64% from 725,000 to 1,200,000
  

Strain Related Searches

• $7.5M revenue generated
• 117k Total conversions
• 482x ROI efficiency
• 48,250% ROI

Breaking it down by channel

Email

• 2.23M Messages Sent
• $5.65M Revenue Generated
• 75% % of total revenue
• $5.63M Total ROI

SMS

• 322K Messages Sent
• $1.76M Revenue Generated
• 23% % of total revenue
• $1.69M Total ROI

The numbers confirm it: AIQ-powered email and SMS weren’t just communication tools – they were revenue-driving engines.

Turning everyday moments into engagement wins

What set Social Cannabis apart wasn’t just how much they sold – but how they sold it. They aligned their marketing with real-world moments their customers cared about, using AIQ to execute high-impact, culturally relevant campaigns

Snow days arctic blast campaign

Triggered by weather conditions to drive customers to the store during historically slow periods.

• $54k Revenue Generated
• 53,915% ROI

Denver football playoffs campaign

Game-day deals designed to engage sports fans.

• $14k Revenue Generated
• 14,653% ROI

Be.Social community campaign

Loyalty-exclusive offers that reinforced customer retention. Awareness driver for a charitable giving program that includes 10 brands.

• $35k Revenue Generated
• 34,868% ROI

Concert & event ticket giveaways

• AIQ-powered sign-up incentives attracted new customers while reinforcing Social Cannabis’s community-first brand.
  

With AIQ automation, these campaigns weren’t just creative – they were scalable, repeatable, and optimized for ROI.

Key takeaways: Why AIQ was a game-changer

“When you align with what truly matters to your customers, you don’t just drive sales—you cultivate lasting relationships built on trust, authenticity, and shared experiences.”

Johari Rahim, Social Cannabis

Loyalty-first marketing

Loyalty = revenue powerhouse – With 87% of total revenue coming from loyalty, Social Cannabis proved that subscriber engagement fuels sustainable growth.
‍Email & SMS = revenue drivers – With $7.5M in AIQ-powered campaign revenue, omnichannel engagement was essential to maximizing sales.
‍Signups → sales: The data-backed growth loop – AIQ’s Signup Forms converted leads into long-term customers, fueling a constant pipeline of high-value buyers.

‍AIQ automation scaled results without scaling resources – A lean marketing team executed enterprise-level campaigns, driving massive ROI with minimal manual effort.

Creating experiences

Social Cannabis proved that marketing isn’t just about pushing promotions, it’s about creating moments that matter.

‍Less work, bigger results: AIQ’s automation meant a small team could execute at scale.

‍More than just sales: Lifestyle-driven campaigns deepened brand loyalty beyond transactions.

‍Smart spending, massive ROI: Every dollar spent was optimized for high-impact, data-backed results.

Turn loyalty into revenue just like Social Cannabis

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