/ Social Cannabis
(Jan 2024 – Jan 2025)
Social Cannabis had a vision: build a brand that thrives on culture, community, and connection – rather than just discounts. Being a new retailer in a competitive market, standing out required more than just great products.
They needed a strategy that would turn first-time buyers into lifelong brand advocates, while ensuring every marketing dollar worked smarter, not harder.
At the core of Social Cannabis’s success is its loyalty program, fueled by AIQ’s signup forms, audience segmentation, and multi-channel campaigns. Instead of chasing one-off transactions, Social Cannabis built a self-sustaining ecosystem. One where loyalty members drive nearly all engagement and revenue.
“With AIQ, Social Cannabis has set itself apart in a discount-driven market by focusing on the customer. By leveraging AIQ’s platform, we are able to connect with our audience in ways that resonate with their values, preferences, and lifestyle.”
What does this mean?
Every message sent isn’t just a marketing effort – it’s an investment in high-value, returning customers.
Once customers joined Social Cannabis’s loyalty program, the real magic happened. AIQ’s automated campaigns nurtured those relationships, keeping customers engaged and driving predictable, scalable revenue.
When an email was opened → 14.5% of total revenue followed
When a text was sent → 17% of total revenue followed
When an email was sent → 61% of total revenue followed
This proactive, behavior-driven engagement strategy ensured that customers weren’t just receiving messages – they were acting on them.
Social Cannabis didn’t just send messages; they optimized every touchpoint for maximum impact. With AIQ’s multi-channel automation, they could deliver the right message, at the right time, to the right audience.
SMS
The numbers confirm it: AIQ-powered email and SMS weren’t just communication tools – they were revenue-driving engines.
What set Social Cannabis apart wasn’t just how much they sold – but how they sold it. They aligned their marketing with real-world moments their customers cared about, using AIQ to execute high-impact, culturally relevant campaigns
Triggered by weather conditions to drive customers to the store during historically slow periods.
Game-day deals designed to engage sports fans.
Loyalty-exclusive offers that reinforced customer retention. Awareness driver for a charitable giving program that includes 10 brands.
With AIQ automation, these campaigns weren’t just creative – they were scalable, repeatable, and optimized for ROI.
“When you align with what truly matters to your customers, you don’t just drive sales—you cultivate lasting relationships built on trust, authenticity, and shared experiences.”
Loyalty = revenue powerhouse – With 87% of total revenue coming from loyalty, Social Cannabis proved that subscriber engagement fuels sustainable growth.
Email & SMS = revenue drivers – With $7.5M in AIQ-powered campaign revenue, omnichannel engagement was essential to maximizing sales.
Signups → sales: The data-backed growth loop – AIQ’s Signup Forms converted leads into long-term customers, fueling a constant pipeline of high-value buyers.
AIQ automation scaled results without scaling resources – A lean marketing team executed enterprise-level campaigns, driving massive ROI with minimal manual effort.
Social Cannabis proved that marketing isn’t just about pushing promotions, it’s about creating moments that matter.
Less work, bigger results: AIQ’s automation meant a small team could execute at scale.
More than just sales: Lifestyle-driven campaigns deepened brand loyalty beyond transactions.
Smart spending, massive ROI: Every dollar spent was optimized for high-impact, data-backed results.