Tact Firm helps great stores run by great people survive and grow in competitive markets. Their mission is to give retailers a fighting chance through smarter retention strategies that keep customers engaged long after their first purchase.
At the center of their approach is the Retention Engine: a lifecycle-based system that analyzes customer shopping behavior and pinpoints where revenue is being lost. Every email and SMS campaign is designed with one goal: bring customers back and boost sales.
Led by Steve Riparip, Tact Firm has built a reputation for retention-first marketing, blending lifecycle analysis with creative execution that converts.
Alpine IQ (AIQ) is the marketing and customer data platform that powers smarter engagement for regulated retailers and brands. With a unified view of customer behavior, AIQ makes it easy to automate campaigns across email, SMS, and mobile, while measuring revenue impact in real time.
The partnership between Tact Firm and AIQ brings together best-in-class retention expertise with the industry’s most powerful data platform, unlocking measurable results at scale.
Retailers and brands often face the same obstacles before partnering with Tact Firm:
These gaps translate into missed revenue and customers slipping away.
Unlike standard ESPs, AIQ gives Tact Firm the tools and data needed to go deeper:
For Tact Firm, AIQ is the perfect fit: the platform provides the sophistication retention marketers need, while Tact provides the playbook to execute effectively.
Every engagement starts with a review of past performance: open rates, clicks, failures, unsubscribes—to identify weak points.
Segmentation & personalization
Using AIQ, Tact Firm builds segments based on lifecycle gaps, where stores are losing customers and revenue. AIQ’s personalization macros enable dynamic content tailored to each shopper.
Creative & messaging
Tact’s philosophy is simple: less is more. Strong visuals, sharp copy, and clear CTAs drive action. Campaigns follow a modular structure—hero offers, featured specials, and category highlights—making it easy for customers to engage.
Testing & iteration
Every campaign is tested and refined. From subject lines to send times, AIQ’s reporting tools enable rapid feedback loops that steadily improve performance.
Creative & messaging
Tact Firm follows formatting and layouts that convert. They know because the data AIQ collects helps understand customer engagement with the email and conversions post-email.
Here’s an example of how a client of Tact Firm was designing their campaigns before and then how Tact Firm revamped the layout to produce higher engagement and conversions:
Campaign Metrics
By combining AIQ’s data with Tact Firm’s strategy, clients consistently see double- and triple-digit improvements across every major metric:
These gains translate into higher revenue, stronger loyalty, and greater client confidence in data-driven marketing. As one client put it, optimized campaigns kept their brand “top of mind when it mattered most.”
The AIQ × Tact Firm partnership is only getting stronger. AIQ’s open API allows Tact to build custom tools for even deeper lifecycle tracking, while continuous platform innovation ensures clients always have an edge.Together, AIQ and Tact Firm help retailers turn customer data into lasting loyalty—keeping great stores alive and thriving.
Learn more about Tact Firm’s retention strategies: tactfirm.com
Explore Alpine IQ’s platform:aiq.com
