Case Studies

 / Terpli AI Sales Agent

How AI-driven engagement powered dramatic lifts in customer lifetime value

Where personalization meets loyalty

Retailers know loyalty programs matter. But loyalty alone doesn’t change behavior. What moves the needle is engagement rooted in personalization and trust.
That’s where Terpli AI Sales Agent and AIQ partnered, combining Terpli’s AI product recommendations with AIQ’s customer data and automation engine, to turn engagement into measurable lifetime value growth.

The challenge

Loyalty enrollment isn’t enough

Cannabis dispensaries often invest heavily in loyalty programs. Customers sign up. Points are earned. Offers are sent.

But many retailers found that:
• Most members never take action
• Repeat purchase rates stayed flat
• Loyalty didn’t translate into higher long-term value

Dispensaries needed a strategy that changed how customers interact with the brand, beyond points.

The solution

Personalized recommendations meet automated engagement.

Using Terpli’s AI-powered product recommendation engine, built around verified customer reviews and batch-specific product data, retailers could give shoppers relevant, need-based suggestions rather than generic promotions.

AIQ then took those insights and:

Segmented customers by behavior
Triggered relevant campaigns via email, SMS, push, and loyalty
Rewarded engagement with points and dynamic incentives
Measured revenue impact in real time
Instead of passive loyalty communications, dispensaries had behavior-driven journeys that rewarded action.

Instead of passive loyalty communications, dispensaries had behavior-driven journeys that rewarded action.

The results

Engagement fueled exponential CLTV growth.

Across shared Terpli x AIQ dispensary clients in one calendar year, engagement — not enrollment — produced dramatic increases in lifetime value.

CLTV lifts for key engagement actions:

These aren’t small shifts, these are multipliers in customer value driven by relevant experiences and automated follow-ups.

Why it mattered

Engaged customers spend more, and keep coming back.

Terpli’s focus on needs-based recommendations created relevance that resonated with customers. When integrated with AIQ:

Retailers saw data prove what intuition suggested: loyalty programs are effective only when customers are actively participating.

And that participation delivered measurable business results.

What changed

Behavioral engagement became a growth engine.

Before Terpli x AIQ:

After Terpli x AIQ:

The takeaway

Insights matter. Activation matters more.

  1. Terpli’s AI identifies what customers want.
  2. AIQ automates the activation.
  3. Together, they turn engagement into measurable lifetime value.
Laurie Blair Ascend
Terpli's integration with Alpine IQ unlocks an extremely powerful methodology to scale basket size and consumer conversion via virtual budtender guidance that works on top of any e-commerce site. During the customer journey, Terpli creatively distributes rewards with Alpine IQ loyalty and together we attribute revenue generated back to our mutual retail customers.”
AIQ logo dark
Nick Paschal, CEO, Alpine IQ

For retailers committed to retention, repeat revenue, and deeper customer relationships, this partnership shows that: Engagement — not just enrollment — drives long-term value.

Turn retention strategy into measurable revenue.