The We Store's Voice Drop strategy that drove $3.5M in revenue

Background

The We Store is a leading cannabis retail brand known for its customer-centric approach and innovative strategies. Focused on creating personalized experiences, The We Store has become a top choice for consumers seeking quality products and expert guidance.
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Goals

The We Store aimed to enhance customer engagement and stand out in the competitive cannabis industry. However, they faced challenges with efficiently reaching their target audience and maximizing the impact of their marketing efforts.

The We Store aimed to:
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• Enhance Customer Communication: Use Voice Drop technology to deliver personalized messages that resonate with customers.
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• Drive In-Store Traffic: Increase foot traffic by promoting exclusive offers and new product launches through targeted voice campaigns.

• Measure and Optimize Campaign Effectiveness: Use analytics to track customer responses and refine future marketing strategies.
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Results

60-Day Performance Overview (June 1 – July 31, 2024):

• Total campaign ROI: +17,000% (171x return on investment)
  
• Revenue contribution from voice drop subscribers (Oct 2023 - Feb 2024): ~3.5M (55% of overall revenue during time period) and 75k Orders
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The We Store collaborated with AIQ to utilize Voice Drop technology, enabling them to send personalized voice messages directly to customers’ phones. This innovative approach allowed The We Store to effectively engage their audience, promote new products, and drive in-store traffic.
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Top Priorities

1. AIQ Audiences: Segmented customers based on purchase history and preferences.
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2. Voice Drop Campaigns: Delivered targeted voice messages to enhance customer engagement.
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3. AIQ Analytics: Measured campaign success, providing insights into customer responses and optimizing future outreach.
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Execution: Personalized Voice Drops Driving Engagement

Voice Drop Strategy
The We Store used AIQ’s Voice Drop campaigns to send tailored messages directly to customers, promoting exclusive offers and new product launches. By targeting specific customer segments, they increased message relevance and engagement rates.

‍Post-Campaign Analysis
AIQ’s analytics tools provided detailed insights into customer responses, allowing The We Store to refine their approach and better understand the impact of their campaigns on sales and customer loyalty.
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