Adentro is a WiFi-based marketing platform that helps brick-and-mortar businesses capture customer data, measure foot traffic, and drive in-store engagement through automated outreach.
The integration between AIQ and Adentro connects in-store foot traffic data with AIQ’s marketing automation tools. Retailers can capture customer visits, sync them to AIQ, and trigger targeted campaigns based on real-world behavior—driving repeat visits and deeper customer engagement.
Visitor-Based Campaigns: Trigger SMS or email outreach when a customer connects to in-store WiFi or visits a location.
Audience Segmentation: Build AIQ audiences using visit frequency, last visit date, or dwell time captured by Adentro.
Automated Winbacks: Re-engage customers who haven’t returned in a set timeframe with personalized offers.
Loyalty Activation: Encourage signups or redemptions when a known customer is detected via Adentro’s WiFi system.
Attribution Tracking: Measure how AIQ campaigns impact foot traffic and in-store visits using Adentro insights.
Omnichannel Consistency: Pair in-store presence data with online behavior for more accurate segmentation and messaging.