Amazon Redshift is a fast, scalable cloud data warehouse that enables businesses to run complex queries and real-time analytics across massive datasets. It supports business intelligence, reporting, and predictive modeling at scale.
The integration between AIQ and Amazon Redshift allows marketers to activate their data warehouse. By syncing customer data from Redshift into AIQ, teams can build high-value audiences, personalize outreach, and automate campaigns based on deep insights and custom logic.
Custom Audience Sync: Import refined customer segments from Redshift into AIQ for targeted email, SMS, and push campaigns.
Data-Enriched Targeting: Use Redshift-modeled attributes like churn risk, lifetime value, or product affinity to drive segmentation in AIQ.
Behavioral Triggers: Launch automated campaigns in AIQ based on Redshift-calculated events, scores, or thresholds.
Cross-Channel Attribution: Push AIQ marketing performance data back into Redshift for unified reporting and deeper insights.
Automated Workflows: Use ETL tools to keep Redshift and AIQ in sync, powering always-on, data-driven campaigns.
Scalable Activation: Turn complex data models into actionable marketing touchpoints across AIQ’s communication channels.