BioTrack is a cannabis point-of-sale and compliance system used by dispensaries to manage inventory, sales, and reporting. It supports seed-to-sale tracking and integrates with state regulatory platforms.
The AIQ and BioTrack integration connects in-store transaction data with AIQ’s marketing and loyalty tools. This allows retailers to run personalized campaigns, reward customer behavior, and measure marketing impact—all based on real purchase activity synced from BioTrack.
Purchase-Based Campaigns: Trigger SMS, email, or in-app messages based on specific products or categories purchased via BioTrack.
Loyalty Program Integration: Automatically issue and redeem loyalty points for in-store purchases tracked in BioTrack.
Customer Segmentation: Build dynamic audiences using purchase frequency, spend, or product preferences.
Attribution Tracking: Tie campaign engagement directly to in-store sales using BioTrack transaction data.
Retention Campaigns: Re-engage lapsed customers based on time since last purchase recorded in BioTrack.
Compliance-Aware Messaging: Ensure your marketing aligns with jurisdictional regulations using accurate sales data.