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Marketing

Constant Contact

Marketing automation platform

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About Constant Contact

Constant Contact is a digital marketing platform that helps businesses create and manage email campaigns, SMS outreach, and audience engagement tools. It’s widely used for newsletters, promotions, and list-based communication.

AIQ and Constant Contact

The AIQ and Constant Contact integration enables seamless syncing of customer data and audience segments to power personalized email and SMS marketing. Retailers can use AIQ insights to drive smarter targeting, automate outreach, and track performance—all from within Constant Contact.

Use Cases

Audience Sync: Push AIQ segments into Constant Contact to run campaigns based on purchase behavior, loyalty status, or engagement history.
Triggered Messaging: Use AIQ events—like recent purchases, point redemptions, or lapsed visits—to launch automated messages in Constant Contact.
Unified Contact Lists: Keep customer lists clean and updated by syncing contact data between AIQ and Constant Contact.
Personalized Campaigns: Deliver relevant offers and content using AIQ data like product preferences or AOV.
Performance Tracking: Monitor campaign engagement and conversions, and feed results back into AIQ for closed-loop reporting.
Cross-Channel Coordination: Align your email and SMS efforts across both platforms for consistent brand messaging.