The GearFire / Axis point-of-sale integration connects your in-store customer, sales, and inventory data directly with AIQ. This core-level connection allows retailers to centralize identities, understand purchasing behavior, and power segmentation, reporting, and loyalty activity using accurate, real-time data.
Axis is a retail point-of-sale platform developed by GearFire and widely used across outdoor, sporting goods, and specialty retail environments. Built to streamline in-store operations, Axis supports end-to-end retail workflows including customer management, transactions, inventory, and employee activity. The system is designed for speed, accuracy, and compliance, helping retailers maintain clean data while supporting consistent store operations.
The AIQ x Axis integration allows customer, sales, and inventory data from Axis to flow directly into the AIQ platform, enabling retailers to activate powerful marketing and loyalty workflows from their POS data.
Customer & identity
Sales & transaction data
Inventory
Personalized customer engagement: Use Axis customer and purchase history to build dynamic AIQ audiences, personas, and targeted campaigns based on real behavior.
Staff-level performance reporting: Employee IDs tied to transactions sync into AIQ, allowing retailers to connect marketing, sales performance, and operational insights.
Product-aware marketing: Inventory sync from Axis allows AIQ to power merchandising triggers, product recommendations, and smarter campaign personalization.
Unified customer identity across systems: Axis data centralizes in AIQ, enabling a single view of the customer for segmentation, analytics, and future automation flows.