The Gearfire / AXIS point-of-sale integration is a two-way connection between AXIS and AIQ. Store data flows into AIQ so you can centralize identities, understand purchasing behavior, and power segmentation, reporting, and loyalty with accurate real-time data. AIQ pushes back the other direction too, sending waivers into AXIS and creating discounts that customers can redeem at the register.
AXIS is a retail point-of-sale platform developed by Gearfire and widely used across outdoor, sporting goods, and specialty retail environments. Built to streamline in-store operations, AXIS supports end-to-end retail workflows including customer management, transactions, inventory, and employee activity. The system is designed for speed, accuracy, and compliance, helping retailers maintain clean data while supporting consistent store operations.
Customer, sales, and inventory data from AXIS flows directly into AIQ, giving retailers a clean foundation for marketing and loyalty. AIQ then writes back to AXIS, so waivers land on the customer record in real time and discounts built in AIQ show up in the POS ready to redeem. Staff don't have to key anything in manually or move between systems to honor an offer.
Customer & identity
Sales & transaction data
Inventory
Waivers
Discounts
Personalized customer engagement: Use AXIS customer and purchase history to build dynamic AIQ audiences, personas, and targeted campaigns based on real behavior.
Waiver capture that stays with the customer: Waivers signed through AIQ post to AXIS in real time, so the record is available at checkout instead of sitting in a separate file.
Offers that work at the register: Discounts built in AIQ are created in AXIS automatically and redeemed in the POS, which removes manual coupon setup and the workarounds staff use when a promo isn't loaded.
Staff-level performance reporting: Employee IDs tied to transactions sync into AIQ, allowing retailers to connect marketing, sales performance, and operational insights.
Product-aware marketing: Inventory sync from AXIS allows AIQ to power merchandising triggers, product recommendations, and smarter campaign personalization.
Unified customer identity across systems: AXIS data centralizes in AIQ, enabling a single view of the customer for segmentation, analytics, and future automation flows.