Google Tag Manager (GTM) is a tag management tool that lets businesses quickly add and manage tracking codes on their websites without needing developer support for each update.
The AIQ Ecommerce integration with Google Tag Manager allows retailers to manage tracking scripts and pixels across their online storefronts. This setup makes it easy to deploy marketing and analytics tags without editing code directly in the ecommerce platform.
Add Marketing Pixels: Install tags for Google Ads, Meta, and other ad platforms on your ecommerce site.
Track Conversions: Measure purchases, page views, and checkout steps to evaluate campaign performance.
Enable Retargeting: Use GTM to capture audience activity for remarketing efforts across channels.
Update Tags Without Code: Launch new scripts or update existing ones without developer involvement.
Streamlined Testing: Test different tracking setups before publishing changes live to your store.
Better Data Insights: Use ecommerce data in GTM’s data layer to fuel more accurate reporting and targeting.