Lightspeed is a cloud-based point-of-sale platform designed for retailers and restaurants. It offers tools for sales tracking, inventory management, and customer engagement across multiple locations and channels.
The AIQ and Lightspeed integration connects in-store purchase data to AIQ’s marketing and loyalty engine. Retailers can trigger personalized campaigns, reward loyal customers, and analyze marketing performance using real-time sales insights from Lightspeed.
Note: AIQ integrates with both Lightspeed R and X only.
Loyalty Program Integration: Automatically issue and redeem AIQ loyalty points based on Lightspeed purchases.
Targeted Campaigns: Send SMS and email campaigns based on items bought, visit frequency, or total spend.
Customer Segmentation: Build dynamic audiences in AIQ using Lightspeed data like purchase history and product categories.
Attribution Tracking: Tie marketing campaigns directly to Lightspeed POS sales to measure effectiveness and ROI.
Automated Winbacks: Re-engage lapsed customers with time-based campaigns based on last purchase date.
Omnichannel Consistency: Deliver unified messaging across in-store, online, and mobile touchpoints using centralized data.