Mailchimp is an all-in-one marketing platform known for its user-friendly email builder, automation tools, and customer segmentation capabilities. It helps businesses engage their audience through email, SMS, and more.
The AIQ and Mailchimp integration allows retailers to sync customer segments and behavioral data from AIQ into Mailchimp to launch personalized, automated campaigns. With real-time data and loyalty insights, marketers can engage customers with more relevant messages and measurable results.
Segment Syncing: Push AIQ-built customer segments into Mailchimp for behavior-based email or SMS campaigns.
Triggered Messaging: Automate campaigns in Mailchimp based on AIQ events like purchases, loyalty redemptions, or inactivity.
Personalized Campaigns: Use AIQ insights like product preferences, average spend, or visit frequency to tailor messaging.
Attribution Reporting: Connect Mailchimp campaign performance with AIQ’s sales and engagement tracking for full-funnel visibility.
Loyalty Campaigns: Promote point balances, rewards, and redemptions through targeted Mailchimp flows.
Omnichannel Coordination: Align Mailchimp emails with SMS and in-app messaging triggered through AIQ.