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Marketing

Mailchimp

Email marketing and automation platform

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About Mailchimp

Mailchimp is an all-in-one marketing platform known for its user-friendly email builder, automation tools, and customer segmentation capabilities. It helps businesses engage their audience through email, SMS, and more.

AIQ & Mailchimp

The AIQ and Mailchimp integration allows retailers to sync customer segments and behavioral data from AIQ into Mailchimp to launch personalized, automated campaigns. With real-time data and loyalty insights, marketers can engage customers with more relevant messages and measurable results.

Use Cases

Segment Syncing: Push AIQ-built customer segments into Mailchimp for behavior-based email or SMS campaigns.
Triggered Messaging: Automate campaigns in Mailchimp based on AIQ events like purchases, loyalty redemptions, or inactivity.
Personalized Campaigns: Use AIQ insights like product preferences, average spend, or visit frequency to tailor messaging.
Attribution Reporting: Connect Mailchimp campaign performance with AIQ’s sales and engagement tracking for full-funnel visibility.
Loyalty Campaigns: Promote point balances, rewards, and redemptions through targeted Mailchimp flows.
Omnichannel Coordination: Align Mailchimp emails with SMS and in-app messaging triggered through AIQ.