MySQL is a popular open-source relational database used to store, manage, and query structured data. It’s widely used by businesses to power custom applications, reporting, and data pipelines.
The integration between AIQ and MySQL allows marketing teams to connect directly to their customer data stored in a MySQL database. Marketers can build dynamic segments, trigger personalized campaigns, and automate workflows using real-time or scheduled data pulled from MySQL into the AIQ platform.
Custom Audience Sync: Import customer records from MySQL into AIQ to power SMS, email, and push campaigns.
Data-Driven Campaigns: Trigger marketing messages based on custom fields, transaction data, or behavioral logic housed in your database.
Dynamic Segmentation: Create audiences using complex queries or filters built in your MySQL environment.
Automated Workflows: Set up scheduled syncs between MySQL and AIQ to keep segments and customer profiles up to date.
Marketing Attribution: Feed campaign data from AIQ back into MySQL for internal reporting and ROI tracking.
Cross-Team Enablement: Give marketing teams access to actionable data without needing direct database access.