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Data

MySQL

Open-source relational database management system

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About MySQL

MySQL is a popular open-source relational database used to store, manage, and query structured data. It’s widely used by businesses to power custom applications, reporting, and data pipelines.

AIQ & MySQL

The integration between AIQ and MySQL allows marketing teams to connect directly to their customer data stored in a MySQL database. Marketers can build dynamic segments, trigger personalized campaigns, and automate workflows using real-time or scheduled data pulled from MySQL into the AIQ platform.

Use Cases

Custom Audience Sync: Import customer records from MySQL into AIQ to power SMS, email, and push campaigns.
Data-Driven Campaigns: Trigger marketing messages based on custom fields, transaction data, or behavioral logic housed in your database.
Dynamic Segmentation: Create audiences using complex queries or filters built in your MySQL environment.
Automated Workflows: Set up scheduled syncs between MySQL and AIQ to keep segments and customer profiles up to date.
Marketing Attribution: Feed campaign data from AIQ back into MySQL for internal reporting and ROI tracking.
Cross-Team Enablement: Give marketing teams access to actionable data without needing direct database access.