Microsoft SQL Server is a relational database management system used by enterprises to store, organize, and query structured data. It supports high-performance analytics, reporting, and data-driven business applications.
The integration between AIQ and Microsoft SQL Server enables marketers to activate first-party data stored in their enterprise systems. By syncing SQL Server data with AIQ, teams can create custom audiences, personalize campaigns, and automate outreach based on real-time insights.
Audience Sync: Import filtered customer segments from SQL Server into AIQ to launch SMS, email, and push campaigns.
Behavior-Based Campaigns: Trigger automations using SQL Server data such as purchase frequency, churn risk, or product affinity.
Custom Segmentation: Use advanced queries in SQL Server to define audiences, then push them to AIQ for activation.
Closed-Loop Attribution: Feed campaign engagement and conversion data from AIQ back into SQL Server for internal reporting.
Workflow Automation: Use ETL pipelines or integration tools to keep SQL Server and AIQ data in sync without manual work.
Enterprise Data Activation: Empower marketing teams to leverage IT-managed data assets without needing direct database access.