Smarter segmentation. Stronger results. Passive revenue made easy.

• 3x higher conversion rates than global campaign averages
• 45% average open rate
• 10.9% average click rate
• 12.5% average conversion rate
• Up to $310K in revenue from Lifecycle-driven campaigns

Challenge

Most retailers still build winback campaigns around rigid timelines, 30, 60, or 90 days since last visit.

The problem? Not all customers shop on the same schedule. A daily shopper can disappear in four days, while a bulk buyer may not return for 60. Treating them equally means lost relevance—and lost revenue.

Retailers needed a smarter way to personalize engagement, automatically.

Solution

AIQ’s Lifecycle Distribution algorithm eliminates guesswork by adapting to each customer’s unique buying rhythm.

After just two purchases, AIQ begins tracking each shopper’s natural cadence, how often they buy, pause, and return, and automatically assigns them to intelligent lifecycle segments:

• Active: Buying at or above their usual frequency
• Chilling: 1.25x slower than normal
• Absent: 1.5x slower than normal
• Highly Absent: 1.75x slower than normal
• Gone: 2x slower or more

Using these segments, AIQ automates perfectly timed winback and retention campaigns across SMS, email, and in-store experiences, no manual audience creation needed.

Results

Retailers using AIQ’s Lifecycle Distribution audiences consistently outperform standard campaign benchmarks.

Revenue highlights:

• Dispensary A: $69,462 revenue | 20% conversion rate | 16,361 audience size
• Dispensary B: $164,534 revenue | 19% conversion rate | 24,084 audience size
• Dispensary C: $310,795 revenue | 21% conversion rate | 2,346 audience size

Lifecycle-powered audiences turned standard engagement into reliable, recurring revenue.

AIQ Advantage: Automate precision marketing

Lifecycle Distribution seamlessly integrates across AIQ’s ecosystem:

• Marketing: Automate cross-channel winbacks that trigger when customers drift.
• Loyalty: Reward reactivation and retain high-value shoppers automatically.
• Wallet Passes: Deliver personalized incentives directly to Apple or Google Wallet.
• Analytics: Track engagement and recovery performance across every lifecycle stage.
• Personas: Combine behavioral segments with lifecycle data for predictive reactivation.

AIQ turns retention into a fully automated growth engine, keeping campaigns relevant, personalized, and profitable.

Smarter automation starts with AIQ

Lifecycle audiences are the easiest way to grow retention and revenue simultaneously. By letting AIQ’s predictive algorithms do the work, retailers move from chasing lost customers to consistently winning them back—automatically.

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