Supercharge holiday sales and customer loyalty with AI-driven retail experiences

This holiday season, retailers that embrace AI to personalize experiences, automate smarter campaigns, and deepen loyalty will not only thrive, they’ll set a new standard for customer expectations.

At AIQ, we believe the future of retail isn’t just digital, it’s intelligent. Our suite of AI-powered tools helps retailers unlock smarter audience targeting, deeper personalization, seamless automation, and loyalty experiences that keep customers coming back long after the holidays are over.

Intelligent audience creation for peak seasonal performance

Holiday sales are won or lost before a shopper even enters a store or lands on your website. The key is reaching the right customers with the right message at the right time. AIQ’s AI Audience Generator transforms how retailers build segments, no manual filtering, guesswork, or slow lists. Instead, the system analyzes customer behavior, purchase history, and engagement signals to automatically generate precision segments tailored to your holiday goals.

This means you can:

• Target active holiday gift buyers with timely offers
• Te-engage past customers with personalized incentives
• Drive high-value seasonal promotions to audiences most likely to convert

The result? A smarter, scalable way to expand reach while boosting campaign ROI at a time when every dollar counts.

Learn more about AI-driven audience targeting

Loyalty experiences that keep customers beyond the holidays

Holiday deals may attract customers, but loyalty keeps them returning year-round. With AIQ’s powerful loyalty platform, retailers can design reward programs that do more than just award points, they forge long-term emotional connections. 

Your loyalty program can:

• Deliver points, discounts, and perks tailored to individual shopping behavior
• Offer easy enrollment for holiday buyers into your rewards ecosystem
• Send personalized reminders, celebratory offers, and exclusive perks that drive repeat visits

In a market where intentional consumer spending and loyalty are top priorities, AI-driven loyalty strengthens relationships and transforms one-time holiday buyers into lifelong brand enthusiasts. 

Omnichannel messaging and engagement that reaches customers everywhere

During the holidays, customers engage with brands across email, SMS, apps, and social platforms. AIQ’s automated marketing flows and dynamic messaging tools ensure your campaigns keep pace with demand without manual effort.

From automated cart abandonment reminders to last-minute gift offers and loyalty nudges, AIQ empowers you to deliver the right message at the right time, without sending too much or too little.

Hyper-personalized shopping experiences that convert

One of the biggest advantages of AI during the holidays is personalization at scale. Today’s shoppers expect brands to understand their tastes and preferences, not send generic discounts in bulk. AIQ’s machine-learning product recommendations use purchase history and browsing patterns to surface personalized suggestions across channels. 

When every shopper feels understood, conversions rise. Personalized recommendations help:

• Increase average order value with complementary upsells and cross-sells
• Guide undecided buyers toward products they’ll love
• Create discovery moments that turn browsing into buying.

And in a holiday season where checkout decisions are often split seconds, that level of relevance can make all the difference.

Explore AI-powered recommendations

Terpli: AI-powered product discovery and guided selling

Now part of the AIQ ecosystem, Terpli brings conversational AI into every stage of the shopping experience — from ecommerce menus to in-store kiosks. Acting as a digital sales associate, it guides customers naturally, like a trusted budtender or in-store expert, offering product education, recommendations, loyalty deals, and responses that feel authentic and informed.

Terpli uses AI to:

• Answer customer questions in real time: Provide instant education on products, effects, and preferences.
• Turn engagement into loyalty: Enroll shoppers in loyalty programs and reward participation directly through the experience.
• Continuously learn and optimize: Improve recommendations and feed insights back into AIQ for deeper personalization.

Case study: Terpli x AIQ – Maximizing Customer Lifetime Value with AIQ

The result: seamless, data-driven experiences that inform, convert, and build lifetime value. Powered entirely within AIQ. 

Meet Terpli, your AI Sales Agent

Transforming insights into action with unified data

The holiday rush creates mountains of data. Instead of drowning in spreadsheets, retail teams need operational insights they can act on instantly. AIQ’s analytics and segmentation capabilities turn raw data into actionable insights, so you know which campaigns are driving sales, which products are trending, and where loyalty efforts are paying off. 

That visibility means you can adapt strategies in real time, a powerful advantage when customer behavior shifts rapidly during peak shopping weeks.

What’s coming next: AI Analytics and intelligent Flows

As holiday retail becomes faster, more complex, and more data-driven, the ability to interpret performance and act on it automatically will be just as important as launching campaigns in the first place. That’s where the next evolution of AIQ’s platform comes in.

AI Analytics: Turning holiday performance into clear intelligence by talking to your data

Coming soon, AI Analytics will help retailers move beyond static dashboards and manual reporting. Instead of digging through charts to understand what happened, teams will be able to surface clear, AI-driven insights about what’s working, what’s underperforming, and where to adjust in real time simply by asking AIQ what data you want to see. 

AI Analytics is designed to:

• Enable users to talk to their data like a human, making it easier to run the reports you want to get the data you need
• Identify trends across sales, campaigns, and loyalty activity as they happen
• Highlight opportunities to optimize offers, timing, and audiences during peak periods
• Help teams make faster, more confident decisions without added analysis overhead

During the holidays, when every day matters, this level of clarity enables smarter adjustments that protect margin and maximize revenue.

Flows: Automating timely, personalized customer experiences based on clear actions 

Also coming soon, Flows will bring intelligent automation to the center of the customer journey. Flows allows retailers to connect customer behavior, transactions, and loyalty activity into automated experiences that respond in real time, eliminating the need for manual campaign setups every time you want to launch. 

With Flows, retailers will be able to:

• Trigger messages and offers based on customer actions, not static schedules
• Guide holiday shoppers through personalized journeys that feel timely and relevant
• Extend holiday engagement into post-purchase and loyalty-driven follow-ups automatically.

Together, Flows and AIQ’s existing AI capabilities create a system that doesn’t just react to holiday demand, it anticipates it and responds at scale.

Explore the full AIQ intelligence layer, powered by AI by downloading:

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